You can use the new year of 2021 (or any new year!) as a tool for getting publicity for your book, increasing social media awareness, or upping traffic to your website. Here are a few 2021 and New Year headlines I’ve seen in the past few days (in my email and in blog posts):

All You Can Control in 2021 is You. Here’s How to Do It. — This is a great headline for any self-help or spirituality book. You can go in many directions from this headline.

Happy New Year! New Year Means a New Opportunity to Improve — Every new year offers new beginnings. Does your book offer new beginnings? Or a new way of doing things?

Marketing 2021: Rebound, Personalization, and Digital Honesty — I presume this story would talk about three key elements of marketing anything in 2021. If it doesn’t, of course, it fails its promise.

New Year, New Beginnings, Let’s Plan It Better with This Gift. — Again, new beginnings. Planning for a new year, a new effort.

Sponsors in 2021? 3 Ways to Get Sponsors, Even Now. — Feature a number of ways to do something in 2021, especially if your category is changing or has changed during the past year.

The Top 20 Cocktails of 2021 — Feature the top 10 or top 20 of something for the new year. Of course, the top 10 or 20 listing should be related to your book topic.

2020 in Review: How COVID-19 Impacted Journalists, Our Top Blog Posts & More — Retrospective news articles or blog posts at the end of the old year or at the beginning of the new year are always a hit. Featuring top blog posts or articles is an effective way to drive people once more to your website.

2021 Is the Year of the Quitter: 7 Things Leaders Should Stop Doing — Note how this headline leads easily into a news release or blog post or Medium article. This kind of headline works well for any sort of business topic.

2021’s Best and Worst U.S. Cities for Remote Workers
2021’s Best and Worst U.S. Cities to Be Stuck at Home
2021’s Best & Worst Cities for Keeping Your New Year’s Resolutions
2021’s Best and Worst States for Living Off the Grid
2021’s Best Cities for Living Without a Car
2021’s Best Cities for Locavores
2020’s Most Generous U.S. Cities (looking back at the old year)

All of the above headlines are for stories about cities, but note how you could have a headline about cities but tie it into remote working, being stuck at home, keeping New Year’s resolutions (a double new year hit), living off the grid, traveling, eating local food, or even generosity or giving. So you can use a best and worst cities listing to feature any topic related to your book!

2021 Predictions in Digital Marketing — One of the hottest ways to start of a new year is by making predictions, especially for things that will happen in your field. Here’s one of my main predictions for book marketing in 2021: Book marketing will become more social — but not on Facebook, Twitter, Instagram, or YouTube. They are so passé. So old-school. So boring. So not happening. I’ll tell about the new online social magic in another story.

What 2020 Did to the Book Business — A retrospective look at the previous year, this headline can be applied to any business, trend, or topic.

Your 3 Steps to More Publicity in 2021 with Less Time and Effort — A great headline focused on helping you get more publicity. And that is always a great to start out the new year!

Zoom into the New Year Like a Pro — The video app Zoom sent out an email promoting using Zoom like a pro.

Use any of these headlines for an email subject line, a blog post title, the lead for a Medium article, a press release headline, a social media post, a newsletter headline or article, a speech promotion, a seminar title, or a book title (or chapter title).

Note: 2021 headlines and New Year headlines only work for the first 15 days of January. Then it’s on to other things like Valentine’s Day or Presidents Day.