Professional speakers often focus on perfecting their craft, writing books, and booking gigs, but many overlook one critical reality: they are small business owners. Running a speaking business means handling everything from marketing and social media to financial management and strategic growth. Luckily, there's an often-overlooked resource that can make a big difference—your local Small Business Development Center (SBDC).

SBDCs, located in communities across the country, provide free training and resources to help small businesses succeed. While many entrepreneurs already rely on their services, professional speakers may not realize that they qualify for this same support. Whether you're a keynote speaker, trainer, or consultant, SBDCs offer an array of classes that can sharpen the "business side" of speaking.

"I've attended SBDC programs on artificial intelligence, website promotion, social media, and marketing—just to name a few," says professional speaker and comedian Jan McInnis. "The best part? They're free. And the value is incredible."

Beyond classes, SBDCs also connect speakers with dedicated business consultants who provide one-on-one guidance. McInnis works with the Pasadena SBDC but has also joined programs hosted in other counties, thanks to the virtual options that make participation simple and accessible.

For speakers who operate as solopreneurs—or with very small teams—the SBDC model is especially useful. These centers ensure that no matter how long or short a time you've been in business, you have access to practical, professional guidance.

"Sometimes we forget that speaking is more than just stepping on stage—it's about running a sustainable business," adds McInnis. "SBDCs are chock full of support that helps you do just that."

Professional speakers who want to strengthen their business foundations are encouraged to reach out to their local SBDC. With expert consultants, relevant training, and a network of connections, SBDCs are one of the best-kept secrets for growing a speaking business.

For more information, visit the U.S. Small Business Administration's SBDC locator at https://americassbdc.org