Nowadays, more than ever, video content is vital for enticing potential customers. Young generations, in particular, spend countless hours on social platforms, checking out viral YouTube, TikTok, and Instagram videos.
Whether you’re a marketer, content creator, or business owner, having the right video editing app can make all the difference for your brand. In this guide, I’ll go through the 15 best video editing apps for the iPhone in 2025. Learn more about these programs and how you can use them to create stunning videos!
An Overview of Video Editing Apps
Although written content is still vital for your marketing efforts, engaging videos will put your business on the map. Given that we’re continuously bombarded with different messages, content has to be short and impactful to leave an impression.
Platforms such as Instagram, YouTube, and Facebook give you a chance to generate millions of clicks within several days. Amazing videos help you show the company’s fun side and the ability to think out of the box. This is where video editing tools come into play.
The right video editing software will make the content creation process a breeze. Nevertheless, you have to make sure that the tool has what you need. Focus on user-friendly video editing apps that have numerous advanced features and come at a reasonable price.
Categorization of Apps
Before I get into my list, you might already be using or heard of some of the mobile video editing apps that I will be covering. In fact, since you have an iPhone, iMovie already comes pre-installed! That being said, here’s a breakdown of the best app purchases depending on what you’re looking for:
Best for Beginners
These online video editors are user-friendly and designed to simplify your workflow. As such, they’re perfect for newcomers:
- iMovie
- CapCut
- Magisto
- InShot
These apps are ideal for creating content specifically for Instagram, TikTok, and other social platforms. They have advanced features like aspect ratio options, motion graphics, and trendy effects:
- VivaVideo
- Funimate
- Instagram Edits
- Filmmaker Pro
With a plethora of advanced tools and high flexibility, each of these online video editors is perfect for intermediate users:
- Adobe Premiere Rush
- Splice
- Videoshop
- (GoPro) Quik
Best for Advanced Users
If you’re looking for professional-level tools like multi-track editing and motion tracking,you should check out some of these programs:
- Filmora
- KineMaster
- PowerDirector
15 Best Free Video Editing Apps for the iPhone
Here are 15 tools you should check out:
As mentioned, iMovie is the default Apple product that comes with each smartphone. Aside from iPhone and iPad, there’s also a desktop app for your Mac. The great thing about this software is that it’s easy to use and it’s completely free.
Another reason why I love this software is because it doesn’t leave a watermark on your video projects. Your followers will be able to enjoy high-quality video without any disruption. The software allows you to organize media, add clip filters, introduce different themes, and much more.
You can use CapCut on various desktop and mobile devices. The software provides a great video editing experience whether you have Android, iOS, Mac, or Windows. If you want to use this tool, you’ll have to fork out $25.99 a month.
Like many other online video editors, CapCut will place a watermark if you’re using the free version. The paid version doesn’t have watermarks. Besides basic video editing features such as trimming and cropping, you’ll also be able to use keyframing, change playback speed, change voice, make batch edits, and more.
InShot gives you complete control when editing video content, supporting both Windows and Mac. Although this is a free program, I recommend you get the paid version for $4.99 so you can get access to additional features and remove the watermarks from your video projects.
My favorite thing about this video editing program is its advanced and basic video editing features. You can make reverse videos, add a range of effects, introduce text, emojis, and stickers, and make numerous other alterations.
As one of the more complicated video editing software on the list, Quik is a good choice for intermediate users. The software supports Windows and macOS and comes in the form of mobile and desktop applications. GoPro has a free version, a Premium version (€24.99/yo), and a Premium+ Version (€99.99/yo).
If you’re using the free version, you’ll have to deal with the annoying watermark. Per usual, there isn’t a watermark with the paid version. In terms of features, you’ll get access to unique background music, numerous filters, unlimited cloud backup, premium themes, social sharing for your video files, and much more.
Further Reading: 13 Recommended Online Video Editors for Every Content Creator
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Adobe Premiere Rush is a cross-platform video editor that supports various video formats. Whether you’re looking to make promotional or educational videos, this software will be a perfect choice. Adobe Premiere Rush works on macOS, Windows, iOS, and Android.
You’ll get Adobe Premiere Rush by subscribing to Adobe Express plan ($9.99/mo), Adobe Premiere Pro ($22.99/mo), or by purchasing all Adobe apps ($59.99/mo). It also has a free version that leaves a watermark on your videos. The Premiere Rush helps you with cross-dissolve transitions, color corrections, sound effects, and provides other forms of editing.
Further Reading: 15 AI Video Enhancer Tools to Improve Your Videos
Splice works on Windows, Mac, and mobile devices. My favorite thing about it is that it’s completely free, although you can boost your account by paying for a few add-ons. The annoying thing about it is that it will leave watermarks on your video files.
The software has a fantastic user interface that will make it easier to get acquainted with the basic features. Splice has a vast library with numerous sound and special effects. Among other things, the software makes it easier to track your personal projects and manage deadlines.
Unlike some other video editing tools on the list, VivaVideo primarily works for mobile devices. You can use it for free on iOS and Android. Alternatively, you can spend $10 per month for a few extra features and avoid having watermarks on your video files.
VivaVideo allows you to create engaging content by manipulating the speed of your video tracks. Its simple interface makes it easier to create transitions and implement other changes to any video or audio track. The software comes with a massive range of stickers, fonts, and other visual effects.
Whether you’re using Windows, iOS, or Android, you can create a perfect finished product with Magisto. Its simple, intuitive interface makes this tool perfect for beginners. Aside from the free plan, you can also go for the Premium ($4.99/mo), Professional ($9.99/mo), and Business plan ($34.99/mo).
The thing I love about it is that none of the versions leaves a watermark. Another cool thing is that it has customizable templates, which you can use as a basis for your content. Magisto comes with dozens of video effects, allows you to leave your own logo, and even has a customizable analytics dashboard.
Further Reading: 25 Best AI Video Translators to Grow Your Audience
This professional software works for both Windows and Mac. The program does have a free version, but it comes with numerous limitations, such as watermarks. On the other hand, if you decide to go with the paid plan, you’ll have to spend $149.94 for a one-time purchase.
With its suite of tools, you can make various alterations to your content. The complicated video editing software allows you to reverse and stabilize your videos, introduce auto-subtitles, add cool transitions, manage a multitrack timeline, and more.
KineMaster is one of those consumer products that works exclusively on Mac and iOS. The program has a free version that leaves a watermark. Alternatively, you can get a paid plan for $8.99/mo that has numerous added features.
The program gives you full sound control and comes with a vast library of audio effects. Use KineMaster to add life to your videos with built-in animation tools. Other things I love are the customizable templates, color matching, and the ability to use different video files without conversion.
Further Reading: 15 Free and Awesome AI Script Generators for Your Next Video
If you’re looking to edit your audio tracks on Windows, macOS, iOS, or Android, you should consider subscribing to PowerDirector. The software is sold in three versions that cost $5/mo, $8.33/mo, and 139.99/lifetime. There’s also a free version that leaves watermarks on your content.
As for the features, PowerDirector offers a massive range of AI functions. Check out auto face blur, background remover, and body effects. When editing videos, you can also do color matching, introduce canned background music, and make other alterations.
The user-friendly video editing app works well on macOS, Windows, iOS, and Android. The free version leaves a watermark, which you can remove by purchasing the paid version for $8.99/mo.
The consumer-level video editing software has basic features such as trimming and cropping. You can tinker with background generators, as well, to add flavor to your content. Similar to other consumer products, Funimate is perfect for Instagram Stories, YouTube content, and TikToks.
The thing I don’t like about Videoshop is that it only works with iPhones and iPads. So, if you’re looking for a mobile+desktop application, this isn’t the right video editing program for you. The software places a watermark on all created content, which you can remove with a $3.99/mo or $23.99/year purchase.
Videoshop allows you to edit multitrack timeline with ease. Perform speed testing, audio mastering, and edit a 360-degree footage. Introduce stickers to your content and make smooth transitions to wow your audience.
This consumer-level video editing software works exclusively on iPads and iPhones. Filmmaker Pro is a good choice for making and editing creative home videos from your phone. You can choose between the free version (leave a watermark), Premium Monthly ($9.99/mo), Premium Yearly ($41.99/mo), and Lifetime ($83.99).
The software offers lots of features that will supercharge your creative process. Make excellent content with chroma key, photo motion, keyframe animation, sound control, and other advanced tools.
Further Reading: Which is the Best Video Editing App? Choose from These 17
15. Instagram Edits
Instagram Edits is a software made by Instagram, which can only be used on Mac and iPhone. My favorite thing about the software is that it’s completely free and won’t leave watermarks on your videos.
When it comes to features, Instagram Edits allows you to modify your content with single-frame precision You can also change the background and add animation to your videos. I especially love the fact the tool will generate auto-captions.
Practical Use Cases
Here are a few of my recommendations depending on your use case:
- Editing Instagram Stories or TikTok videos: Instagram Edits, CapCut, iMovie
- Creating professional YouTube videos: Filmora, Kinemaster, PowerDirector
- Producing animations or 3D content: Filmora, PowerDirector, Adobe Premiere Rush
- Recording and editing screencasts: Quik, Filmmaker Pro, Videoshop
Tips for Choosing the Right App
- Determine your editing goals beforehand and find the right software according to your technical skills.
- Make sure that the software works with your device, whether it’s an iPhone or something else.
- Find a tool with basic and advanced features, such as adding templates, transitions, and audio, as a way of streamlining your editing process.
- Check the features you’ll get with the free version and consider how much an upgrade will cost you.
Final Thoughts
With so many powerful video editing apps on the market, you might struggle to find the optimal software. I always recommend that you start by considering your goals and skills.
After that, take a look at a tool’s advanced features. Given that all these programs come with a free version, you can run basic tests before opting for the right software.
Actionable advice for your digital / content / influencer / social media marketing.
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