Thursday, June 26, 2014
Readers who attended our recent Webinar have already gotten access to our newest white paper, “Social Learning in the Association Space,” sponsored by Meridian Knowledge Solutions. For all others, today marks the official release. The report is packed with data on how associations are using social technologies as part of their learning initiatives. It also offers a range of brief case studies. Just click the link below to get your copy:
Some quick highlights:
The white paper draws on data collected in a survey conducted by Tagoras earlier this year. Out of 102 organizations that responded to the survey, 54.9 percent indicated their organization uses social technologies as part of at least one learning product or service it provides. An additional 25.5 percent indicate they plan to start using social technologies for learning in the coming 12 months, leaving only 16.7 percent not using social technologies for learning and with no plans to start in the coming year.
Survey respondents who reported using social technologies explicitly as part of their learning initiatives where asked to select which of 11 types of social technologies they use. Web video sites such as YouTube (70.0 percent) top the list of technologies currently in use, followed by discussion forums (65.3 percent), microblogging tools like Twitter (53.2 percent), and publicly available social networking sites (51.0 percent). Facebook (61.2 percent) and Twitter (55.1 percent) led the pack of specific technologies used by organizations for learning.
Cited by almost three-quarters of survey respondents, a place-based annual meeting of members was the number one type of learning product associated with social technologies. Webinars and Webcasts were a close second, cited by 71.4 respondents. Four other learning products and services were cited by a majority of respondents as ones with which they currently use social technologies: Online learning, excluding Webinars and Webcasts (63.8 percent), place-based meetings of members other than an annual conference (58.7 percent), place-based seminars (52.2 percent), online communities of practice (51.1 percent).
There’s plenty more. Once you’ve
had a look, we’d love to hear your thoughts and find out more about your experiences. Please comment below to share your perspectives on social learning in the association space.
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Social Learning in the Association Space – Free White Paper appeared first on
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