Friday, August 29, 2025
The UPS guy brings our dogs biscuits. My German Shepherd goes racing out to him barking ferociously, draws up on a dime, sits, and gets a biscuit. It's pure theater and they both love it.
When you meet a new buyer, don't be stupid and start asking about “pain” or sleepless nights (unless you're reading this from the 1950s). Bring the buyer a treat—some value. Offer some learning, insights, IP, innovations that are attractive. Stop the potential barking. Invest in the meeting.
Biscuits are cheap.