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Retail Dive: Are Retailers Ready For What the Weight-Loss Boom Requires?
From:
Liza Amlani --  Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, Other
Wednesday, April 22, 2026

 

As seen in Retail Dive

“For brands and retailers, the GLP-1 trend is upending assortment planning and exposing flaws in their processes, according to Amlani. From the get-go, we should just say that GLP-1s didn’t invent body change. What’s happening is what I have framed as ‘fit volatility,’” she said. “The same customer is moving across multiple sizes, but the time frame of developing our product assortment and sizing our product is not built for that volatility.”

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About Retail Strategy Group

Founded in 2020, Retail Strategy Group works with market-leading brands to help them improve profitability and increase organizational effectiveness. The firm produces a weekly newsletter, The Merchant Life, where retail executives find the best retail insights and new, provocative ideas. For more information, visit www.retailstrategygroup.com.

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Group: Retail Strategy Group
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