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Request for Proposal (RFP) for LinkedIn Advertising Campaign Management
Mitchell P. Davis -- Editor and Publisher of www.ExpertClick.com Mitchell P. Davis -- Editor and Publisher of www.ExpertClick.com
Washington, DC
Wednesday, March 22, 2023



  1. Introduction and Objective

ExpertClick.com is seeking proposals from qualified and experienced contractors to manage a LinkedIn advertising campaign targeting Speakers, Consultants, Coaches, and Authors with established online presences on platforms such as YouTube, TikTok, or Instagram. The goal of the campaign is to promote our ExpertClick Creator's Fund and invite qualified influencers to join the program.

The primary theme of the ad campaign will be "Do You Qualify?" and "What's Your Expert Score?". The campaign should direct potential participants to the ExpertClick.com/free page, where the qualification guidelines are displayed.

  1. Qualification Criteria

The contractor should design and manage the LinkedIn advertising campaign to reach influencers who meet the following criteria:

I) Influencers who have already monetized their presence on TikTok, YouTube, or Instagram II) Bona-fide professional experts with their own website, not just a social media presence III) Possess a LinkedIn profile with at least 100 connections IV) Align with ExpertTOK's mission and values, as described below:

  • Improve people's lives
  • Be relevant and impactful
  • Exhibit a collaborative spirit and strong leadership
  • Uphold ethical practices
  • Possess significant media presence
  • Promote diversity
  • Demonstrate measurable outcomes
  1. Scope of Work

The selected contractor will be responsible for:

  • Developing a LinkedIn advertising campaign strategy to target the desired audience effectively
  • Creating engaging ad content that reflects the campaign theme and prompts user action
  • Managing the campaign budget, performance, and optimization
  • Monitoring and reporting on campaign results, including conversions and ROI
  • Providing insights and recommendations for campaign improvement
  1. Proposal Requirements

Please submit a detailed proposal that includes the following:

  • An overview of your experience managing LinkedIn advertising campaigns
  • Examples of previous successful campaigns, including client testimonials or case studies
  • A brief outline of your proposed strategy for targeting the specified audience
  • A summary of your approach to campaign management, including budgeting, performance monitoring, and optimization
  • A timeline for the development, launch, and monitoring of the campaign
  • Pricing structure and associated fees for managing the campaign
  1. Evaluation Criteria

Proposals will be evaluated based on the following criteria:

  • Relevant experience and proven success in managing LinkedIn advertising campaigns
  • Demonstrated understanding of the target audience and proposed strategy
  • Creativity and quality of proposed ad content
  • Value for money, including the proposed pricing structure and associated fees
  • Ability to meet timelines and deliver results
  1. Submission Deadline and Contact Information

Please submit your proposal by Monday, March 26th by 5:00PM Eastern time to Mitchell P. Davis  at:  Mitchell.Davis@ExpertClick.com   For any questions or additional information, please reach out to ExpertClick at:  (202) 333-5000.

We look forward to receiving your proposal and exploring the potential of a successful partnership.


News Media Interview Contact
Name: Mitchell P. Davis
Title: Editor
Group: Broadcast Interview Source, Inc.
Dateline: Washington, DC United States
Main Phone: 202-333-5000
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