For Immediate Release:
Dateline: East Greenwich,
RI
Thursday, November 20, 2025
Episode 423 | November 20, 2025
Process vs. ContentSubscribe on:
 Meet Your Host, Alan WeissAlan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on several boards of directors in various capacities. His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 30th year and sixth edition. His newest is Your Legacy is Now: Life is not about a search for meaning but the creation of meaning (Routledge, 2021). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages. Get to know Alan
Show NotesIf you want to maximize your business growth, you need to generalize and not specialize. There may be exceptions, but generally, the more potential buyers you have the more business you'll generate.
A content expert knows the “what.” It may be insurance, or auto manufacture, or solar panels. You sell insurance to people to need insurance, auto manufacture skills to, well, auto manufacturers, and solar panels to people who desire it, have the capacity for it, and have a roof (or a large field).
But a process expert knows the “how.” It may be sales, customer service, decision making, conflict resolution, or negotiating. And these needs, this expertise, is needed cross-industrially and globally. Problem solving, for example, has three components (hear them on the recording) which are immutable, no matter what the circumstances.
These process skills are often called “critical thinking skills,” which are not sufficiently taught in schools nor recognized in workplaces.
Hence, my highly successful career, and this podcast.
Get More from AlanSign up for one or all of Alan’s Newsletters; Monday Morning Memo, Million Dollar Consulting® Mindset, and Balancing Act. Sign Up Connect with me on LinkedIn. There I share business insights and innovative ways to enhance your consulting practice. Alan Weiss's The Uncomfortable Truth® is a weekly broadcast from “The Rock Star of Consulting,” Alan Weiss, who holds forth with his best (and often most contrarian) ideas about society, culture, business, and personal growth. His 60+ books in 12 languages, and his travels to, and work in, 50 countries contribute to a fascinating and often belief-challenging 20 minutes that might just change your next 20 years. Introduction to the show recorded by Connie Dieken
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