Nielsen is saying that an In Car Radio Study that it conducted in partnership with iHeartMedia in May 2026 shows that auto manufacturers are risking alienating their customer base by not including AM/FM radios in new cars. Nielsen says, “Despite the influx of modern infotainment options, the study of over 1,000 recent and prospective car buyers highlights that traditional radio remains bedrock equipment.” Some of the findings include: 1) Around half of all respondents stated they would outright refuse to purchase a vehicle that lacks an AM/FM radio; 2) More than seven in 10 consumers view AM/FM radio as an essential feature that should come standard as basic equipment in all new vehicles. This places its perceived importance on par with smartphone integration (Apple CarPlay/Android Auto) and significantly ahead of satellite radio or built-in subscription music apps; 3) Around half of respondents indicated that if an OEM decided to completely remove AM/FM radio from its lineup, they would instantly have a less favorable perception of that car brand; and 4) This brand erosion and purchase refusal is significantly more pronounced among buyers aged 55+, creating a massive hurdle for brands relying on loyal, returning buyers. Read the report here.