Thursday, November 13, 2025
Nielsen names Peter Naylor to the newly created position of chief client officer. The company says that in this role, Naylor will “serve as a critical partner for Nielsen’s clients, including
advertisers and publishers across traditional and digital channels. Naylor will ensure the measurement company is meeting the needs of a wide array of clients, while working with Nielsen’s sales, product and research teams to help partners enhance their businesses.” Nielsen CEO Karthik Rao says, “The key to Nielsen’s continued success is working closely with our clients to build the best marketing intelligence platform in the world. Peter is the perfect person to help that mission, building on Nielsen’s momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation. He has led teams across linear TV, streaming and social media. He knows what consumers and clients want – and need – as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”