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Need Ideas for your New Year’s Resolution? See What Ad Council Staff Plan to Do!
Ad Council Ad Council
For Immediate Release:
Dateline: New York , NY
Wednesday, December 26, 2018

Times Square on New Year's Eve with colorful confetti flying through the air.

Times Square on New Year's Eve with colorful confetti flying through the air.
Another year has come and gone, and 2019 is quickly approaching. With a new year comes new resolutions, and we’ve noticed that the most popular New Year’s resolutions tend to fit into certain categories.
For example, one of the most common resolution themes is health and wellness. According to a YouGov poll, the most common aspirations in 2018 were to eat healthier and to get more exercise. Another common theme was financial stability, with the third most common resolution being to save more money.
We turned to our Ad Council team to discover what resolutions we already have in the works for a successful new year, and to discover any themes of our own. Ultimately, four themes rose to the top in the answers that we received: professional development, social good, health and wellness, and personal development.
Keep reading to discover some of the Ad Council’s New Year’s resolutions and find inspiration for your own 2019 goals!

Professional Development

  • To be more open to fast, iterative testing and learning!
  • To try and learn more about the role of other departments in the Ad Council and how it relates to mine. Also, I’ll stay up on digital and programmatic news/trends!
  • To do more writing! I love telling stories and opening people up to new worlds, but I’ve had trouble finding the time to creatively write. This year I want to make the time to write, and maybe even make headway on the book I’ve been planning!
  • Setting aside time for training sessions, knowledge sharing, and industry updates. It is far too easy to get bogged down in deadlines and day-to-day tasks, and the ‘future you’ suffers as a result. The time would most certainly make me perform better in both my position and as a representative of the Ad Council.
  • I will focus on building long-term skills instead of just short-term enjoyment!
  • I plan to make a personal website that showcases my portfolio and curriculum vitae. After helping launch so many websites at work, I’m ready to give launching one on my own a try!

Social Good

  • I will work harder to support grieving families.
  • I hope to volunteer locally or become a mentor to a child or teen in not-the-best circumstances. I’m a big believer that support and little actions can make a world of a difference for those in need!
  • I’ll make more time to volunteer! There are so many fantastic organizations I have been fortunate enough to work with over the years, and I need to get back out there.
  • I will stop getting plastic forks and spoons when I eat out. That could mean saving 500+ pieces of plastic a year!
  • I’ve been an avid runner since 2010. Since then, I’ve been involved with Achilles International, a non-profit that is dedicated to enabling people with all types of disabilities to participate in mainstream running events to promote personal achievement. It’s been an absolute joy getting to volunteer every Sunday with the D.C. Achilles chapter this past fall (I’ve been leading a visually impaired woman on runs), but I wanted to really take the time to understand the art and science behind running to be a more knowledgeable coach. I just received my running coach certification and am looking to instill the core lessons I learned there to help my athlete train for the Marine Corp Marathon this fall.
  • I want to start living a more sustainable/zero waste lifestyle.
  • I’d like to spend more time volunteering for local NYC organizations. Volunteering is such an important way to become involved in and give back to the community, so I’m looking forward to making a conscious effort to set aside time to do so on a regular basis.

Health & Wellness

  • Drink more water.
  • Go for a run at least once a week.
  • I will continue my food and workout routine.
  • Be more mindful.
  • I will use mindfulness to grant me the patience to be kind, curious and understanding towards anyone I might not see eye-to-eye with.

Personal Development

  • Read more books.
  • My new year’s resolution is to put myself in more uncomfortable, unknown situations. I’m often afraid to try things that have some level of risk, and 2019 should be the year I try and follow those fears and see where they take me.
  • I will be tidier in my home and in my office!
  • Make the time to reconnect with old friends and make time to stay connected to current friends and family.
  • I will stop watching so much TV in the new year.
  • Save more money for the future.
  • Send some handwritten letters.
  • Be patient.
Do any of your New Year’s resolutions fit into our themes? Tell us in the comments below!
And on behalf of the Ad Council team, thanks for an amazing year of social good. Happy holidays, and we’ll be back for another great year of writing in 2019!
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