C-stores and gas stations are very unique.

They sit in the intersection of grocery stores, quick serve restaurants and general merchandise. And, this intersection exists with the additional challenge of limited square footage.

So, this class of retailers must be very focused and intentional with their product assortments.

Also, there are some trends that the best c-stores and gas stations can jump on:

1 – Partnering with vendors to create new products that cannot be found elsewhere. Consider that Jones Soda Company is introducing a new line of beverages, called Fiesta Jones, specifically for the convenience customers. The product line originated from customer feedback, via c-stores, asking for beverages with specific characteristics.

2 – GLP-1 drugs are not just therapeutics, they are a culture and have opened up opportunities for product innovation. C-stores need to adjust their food offerings accordingly depending on their specific demographic. This can include healthy snacks, low calorie/high protein options, energy drinks that are branded as “lifestyle” products or even partnerships with QSR’s for prepared meals.

3 – Private label development. There is a ton of activity in this space in the grocery category. Private label products are also appealing for price-sensitive customers and carry a higher margin when compared to branded counterparts.

Merchandising has always been, and will continue to be, a critical success factor in the future of any retail space.  A compelling assortment helps drive repeat visits and transaction sizes. More importantly, it provides a competitive advantage that helps create a strong connection with customers.

Those who get it right will win more often. Those who get it wrong, or deliberately keep it a low priority, will lag behind in the market.

(Read more about this in our contributions to the March/April 2025 edition of Independent Gasoline Marketing Magazine)