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Market to Doctors: Vulcan Mind Meld
Vicki Rackner MD ---  Selling to Doctors Vicki Rackner MD --- Selling to Doctors
Mercer Island, WA
Monday, August 13, 2012

Dr.Vicki Rackner
Think of how you could accelerate your business growth if you–like Star Trek's Mr. Spock– could lay your hands on the heads of doctor prospects and see the world through their eyes.

If you had Spock's ability to perform a mind meld, you could access the thoughts, experiences, memories and knowledge of others. You could deliver the perfect B2D marketing message to the perfect person at the perfect time.

Successful businesses understand their clients, customers and prospects. Here's what you can do if you're human rather than Vulcan and you want to prosper in the doctor niche.

Spend time with your prospects and clients. While Spock had telepathic powers, the mind melds were most effective when he made physical contact. Go to places where members of your niche gather. If you want to acquire more cardiologists as clients, find associations and meetings that attract cardiologists.

Ask questions. What's important to members of your niche? What keeps them up at night? What problems elude solution? Remember, doctors are wired to help. You can expect to hear yes from as many as 80% of doctors when you say, "Would you be willing to spend 20 minutes with me so I could get a better understanding of the challenges you face?"

Educate yourself. Read the journals to which members of your niche subscribe. Familiarize yourself with the web sites of associations to which dermatologists or orthodontists belong. Look at the association's educational offerings. Set up Google alerts so that you're notified when news reports and blog posts include keywords you define.

Begin relationships through conversations that address topics your clients want to discuss. You will increase your chance of getting to the topics they need to discuss if you meet them where they are.

As you understand your clients, you set the stage for your business to live long and prosper!

Want to acquire more doctor clients? Drawing upon her experience as a practicing surgeon, faculty at the University of Washington School of Medicine and entrepreneur, Dr. Vicki Rackner coaches individuals and teams who want to accelerate their business growth by establishing themselves in the doctor niche. Sign up for free weekly marketing tips at www.TargetingDoctors.com.

Take advantage of the 35% discount for the upcoming online course Cracking the Doctor Code beginning Aug 14. Reach Dr. Rackner at (425) 451-3777 to learn more.

News Media Interview Contact
Name: Vicki Rackner MD
Group: Targeting Doctors
Dateline: Mercer Island, WA United States
Direct Phone: (425) 451-3777
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