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#MarchADness2017: The Elite Eight
Ad Council Ad Council
For Immediate Release:
Dateline: New York , NY
Thursday, March 16, 2017

#MarchADness2017 Elite 8 Bracket

#MarchADness2017 Elite 8 Bracket
There were some close calls, but the votes from our the Sweet Sixteen are in, and the Elite Eight for March ADness 2017 have been chosen. Vote for your favorite in the polls below and check back on March 22nd to see who has made it to the Final Four. Polling closes at 11:00 AM EST on Wednesday, March 22nd.

Reducing Food Waste or Embrace Refugees?

Follow the journey of a strawberry from the farm to the refrigerator to understand all that it takes to bring your food to you. Did you know that 40% of our food ends up wasted? Wasted food is the single largest contributor to landfills in the US—not to mention that it wastes water, labor, fuel, money, & love! This spot was created by Sapient for campaign sponsor NRDC and Ad Council.
Refugees flee a life that is threatened daily by war and civil unrest, in which children can’t go to school without fearing for their safety, and some days there’s not enough food to eat. This spot, created through crowd-sourcing platform Tongal, helps inspire empathy by showing American kids speaking the words of refugee children.

Fatherhood Involvement or Love Has No Labels?

Did you know that 86% of dads spend more time with their children than their own fathers did with them, but 7 in 10 report that they could use tips on how to be better fathers? This campaign features user-generated content from real fathers making moments with their kids in unexpected ways, and encourages dads everywhere to #makeamoment with their children today. The spots were created by Campbell Ewald for campaign sponsor U.S. Department of Health and Human Services and the Ad Council.
For years, kiss cams have been a big part of American sports culture. This year, Love Has No Labels puts a twist on the kiss cam by turning it into a symbol for unbiased love. As families, friends and couples of different races, religions, genders, sexualities, ages and abilities appear on the jumbotron, fans cheered for love in all its form. The spot created by R/GA encourages viewers to question their own biases and celebrate all love.

Adoption from Foster Care or Buzzed Driving Prevention?

When it comes to parenting, there are no perfect answers–but the 112,000 children awaiting adoption from foster care don’t mind. Created by KBS for AdoptUSKids, U.S. Department of Health and Human Services, and the Ad Council, this PSA is inspired by real stories from adoptive teens and their parents to reassure potential adoptive parents that “you don’t have to be perfect to be a perfect parent.”
Every day, 28 people die in an alcohol-related crash. This PSA prompts men to take responsibility for their choices by reminding them that even a small amount of alcohol can affect their driving ability. The spot was created by Cog NYC on behalf of NHTSA (the National Highway Traffic Safety Administration) and the Ad Council.

Meals On Wheels: America, Let’s Do Lunch or Caregiver Assistance?

More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation. Anomaly created a new PSA campaign to highlight the vibrancy of senior clients of Meals on Wheels and feature the connection between volunteers and the seniors they serve.
For the over 40 million family caregivers in the U.S., strength is not optional. This PSA, created by Spike DDB, is designed to resonate with African-American caregivers by revealing their “inner monologue” and showing that it’s okay to need some help and support. The Caregiver Assistance campaign is sponsored by AARP.
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