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March Adness 2020: See Sweet Sixteen Round 4 Winners Here and Get Ready for the Excellent 8!
Ad Council Ad Council
For Immediate Release:
Dateline: New York , NY
Friday, March 20, 2020


In light of the changing world around us, we’ve decided to continue March Adness as usual in hopes that it offers a welcome distraction and helps us focus on the good that’s still going on. Please vote from home, stay well and help us crown a winner!
We’re excited to announce the winners of our Sweet Sixteen Round 4…Alzheimer’s Awareness and Fatherhood Involvement! Congrats to these two campaigns.
Now it’s time for the Excellent Eight Round 1: Ending Hunger versus Texting & Driving Prevention and Buzzed Driving Prevention versus Shelter Pet Adoption. Check out the campaigns below and get set to vote on Tuesday 3/24. If you’re not yet signed up to vote, feel free to do so by entering your email in the box to the right of this post!
Alzheimer’s Awareness and Fatherhood Involvement will be featured in the Excellent Eight Round 2 on Thursday 3/26, so prepare to see them then!

Ending Hunger vs. Texting & Driving Prevention

37 million Americans, including more than 11 million children don’t have enough to eat. For many people, hunger in America is invisible. The truth is, hunger can be hard to recognize because it affects people from all walks of life in every community across the country. Using real stories, data from the USDA, and artificial intelligence, the I am Hunger in America PSA introduces a lifelike data-driven portrait of domestic hunger. By revealing these stories, the face of hunger challenges public perception of who struggles with hunger in the U.S.

Texting and driving is dangerous – that’s a fact. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous or very dangerous. And even though research shows that people are convinced texting and driving is dangerous, many people still do it. To help address the disconnect between awareness and behavior, the Texting & Driving Prevention campaign has partnered with Project Yellow Light, a scholarship competition designed to bring about change since 2011. The competition calls on students to develop and produce a short video educating their peers on the dangers of texting and driving. This spot was created by Marcus Marshall (grand prize winner, college category). For more information, visit ProjectYellowLight.com.

Buzzed Driving Prevention vs. Shelter Pet Adoption

According to National Highway Traffic Safety Administration data, in 2018 there were over 10,511 people killed in alcohol-impaired driving accidents. The Buzzed Driving Prevention campaign aims to help reduce that number by inspiring young men 21-34 to examine their behavior and take responsibility for their decisions to get behind the wheel after having a few drinks. PSAs emphasize that if you see a buzzed warning sign, you should call a cab, car or friend when it’s time to go home. Just don’t drive. Buzzed Driving is Drunk Driving.

Each year, millions of dogs and cats will enter shelters and rescue groups, yet only half will be adopted. This leaves millions of healthy and treatable dogs and cats who still need our help to find a home. While every shelter pet is unique, there’s one thing they have in common: they’re all pure love. The #AdoptPureLove PSA campaign celebrates the unique traits of shelter pets and shows how these qualities add up to an incredible bond between every shelter pet and parent.
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The Advertising Council
New York, NY
(212) 922-1500