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March Adness 2020: See Sweet Sixteen Round 2 Winners Here and Get Ready for Round 3!
From:
Ad Council Ad Council
For Immediate Release:
Dateline: New York, NY
Friday, March 13, 2020

 
A white bracket with blue background now is filled in with Buzzed Driving Prevention and Shelter Pet Adoption.

A white bracket with blue background now is filled in with Buzzed Driving Prevention and Shelter Pet Adoption.
And the winners of our Sweet Sixteen Round 2 are… Buzzed Driving Prevention and Shelter Pet Adoption! Congratulations to these two campaigns and thank you to everyone who has stepped up and voted in March Adness so far.
Now let’s get ready for the Sweet Sixteen Round 3 showdown: Adoption from Foster Care versus Child Car Safety and Saving for Retirement versus High School Equivalency. Check out the campaigns below. Voting for this round begins on 3/17, so be sure you’re signed up to vote – it’s a simple as giving us your email in the box to the right of this post!
You can expect to see Buzzed Driving Prevention and Shelter Pet Adoption in the Excellent 8 starting on 3/24, which of this round’s campaigns will be there with them?

Adoption from Foster Care vs. Child Car Safety

There are over 125,000 children in the U.S. foster care system currently waiting to be adopted. But teens have lower adoption rates and often wait twice as long to be adopted as younger children. No matter our age, we never outgrow the need for a loving and supportive family. This PSA reminds prospective parents that they will not always be the ones who will be doing the teaching. Adopted teens can help their parents grow in ways they never imagined, giving families a completely new set of moments to look forward to. After all, when it comes to parenthood– you can’t imagine the reward. For more information about adoption, or about becoming an adoptive parent to a child or teen from foster care, please visit AdoptUSKids.org.
Motor vehicle crashes are a leading cause of death for children under 13. This PSA shows how parents’ love for their children extends to car safety. This means knowing the right seat for their child’s age and size – from rear-facing car seats, forward-facing car seats, boosters, all the way to seat belts – and ensuring that kids are correctly buckled for every ride. Make sure your child is in #TheRightSeat at: NHTSA.gov/TheRightSeat.

Saving for Retirement vs. High School Equivalency

America is facing a looming retirement savings crisis and future generations will have a lower standard of living due to financial insecurity. This is a particularly important issue for African Americans, where 33 percent of the population have less than one month of funds saved for a crisis. This campaign, “Tribute to Our Sheroes,” celebrates everything Black women do for their loved ones and empowers them to take charge of their future with free, personalized tips to help boost their retirement savings so they can live comfortable, happy lives as they age.
Over 34 million adults in America do not have a high school diploma, and adults without a diploma tend to work multiple jobs in the least stable positions, earn less money and experience a lower quality of life. While most understand the long-term benefits of obtaining their high school equivalency, many don’t know where to begin. The High School Equivalency campaign seeks to combat this critical issue by encouraging those without a high school diploma to take the first step towards a better future by signing up for free adult education classes in their area. No One Gets a Diploma Alone PSAs highlight real stories of adults who have completed their high school equivalency degrees with the support of those important in their life, demonstrating how all potential students have the support they need to earn their degrees.

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News Media Interview Contact
Name: Meg Rushton
Group: The Advertising Council
Dateline: New York, NY United States
Direct Phone: (212) 922-1500
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