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March Adness 2020: See Excellent Eight Round 2 Winners Here and Get Ready for the Flawless 4!
Ad Council Ad Council
For Immediate Release:
Dateline: New York, NY
Friday, March 27, 2020


In light of the changing world around us, we’ve decided to continue March Adness as usual in hopes that it offers a welcome distraction and helps us focus on the good that’s still going on. Please vote from home, stay well and help us crown a winner!
We’re excited to announce the winners of our Excellent Eight Round 2…Adoption from Foster Care and Alzheimer’s Awareness!
Now it’s time for the Flawless 4: Texting & Driving Prevention versus Adoption from Foster Care and Shelter Pet Adoption versus Alzheimer’s Awareness. Check out each campaign below and get set to vote on Tuesday 3/31. If you’re not yet signed up to vote, feel free to do so by entering your email in the box to the right of this post!

Texting & Driving Prevention vs. Adoption from Foster Care

Texting and driving is dangerous – that’s a fact. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous or very dangerous. And even though research shows that people are convinced texting and driving is dangerous, many people still do it. To help address the disconnect between awareness and behavior, the Texting & Driving Prevention campaign has partnered with Project Yellow Light, a scholarship competition designed to bring about change since 2011. The competition calls on students to develop and produce a short video educating their peers on the dangers of texting and driving. This spot was created by Marcus Marshall (grand prize winner, college category). For more information, visit ProjectYellowLight.com.

There are over 125,000 children in the U.S. foster care system currently waiting to be adopted. But teens have lower adoption rates and often wait twice as long to be adopted as younger children. No matter our age, we never outgrow the need for a loving and supportive family. This PSA reminds prospective parents that they will not always be the ones who will be doing the teaching. Adopted teens can help their parents grow in ways they never imagined, giving families a completely new set of moments to look forward to. After all, when it comes to parenthood– you can’t imagine the reward. For more information about adoption, or about becoming an adoptive parent to a child or teen from foster care, please visit AdoptUSKids.org.

Shelter Pet Adoption vs. Alzheimer’s Awareness

Each year, millions of dogs and cats will enter shelters and rescue groups, yet only half will be adopted. This leaves millions of healthy and treatable dogs and cats who still need our help to find a home. While every shelter pet is unique, there’s one thing they have in common: they’re all pure love. The #AdoptPureLove PSA campaign celebrates the unique traits of shelter pets and shows how these qualities add up to an incredible bond between every shelter pet and parent.

More than 5 million Americans live with Alzheimer’s but less than half are ever diagnosed. Close family members, who know their loved ones best, are typically the first to notice memory issues or cognitive problems, but they are often hesitant to say something – even when they know something is wrong. While acknowledging why your loved one may be acting differently is hard, it can be critical, as early detection of Alzheimer’s can make a difference in managing the disease. By telling real, relatable stories of families who have benefited from early detection of Alzheimer’s, the campaign empowers people to have these critical conversations with loved ones when they notice something is different.
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News Media Interview Contact
Name: Meg Rushton
Group: The Advertising Council
Dateline: New York, NY United States
Direct Phone: (212) 922-1500
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