Home > NewsRelease > Making Training Stick
Text
Making Training Stick
From:
Joyce L. Gioia, CMC, CSP --  The Herman Group Joyce L. Gioia, CMC, CSP -- The Herman Group
Austin, TX
Wednesday, June 6, 2018

 

Making Training Stick

Short-term, mass training is what we in the business call "sheep-dip training"; it's called that because it's similar to dipping sheep in disinfectant and expecting that dipping to last forever. It doesn't, and neither does that kind of training. Simply putting people in a one or two-day training and expecting them to remember---and implement---what they were taught is not logical, and simply does not work.

The new consumer

The newspaper USA TODAY was the first to redesign for today's consumer with their short attention spans. People simply do not like long lectures that are intended to upskill. Recently, we had the pleasure of meeting Shannon Tipton, founder of Learning Rebels, and the source of much of the content of this Herman Trend Alert.

What does work: microlearning 

"Microlearning" is not new; it is as old as flash cards from 19th Century school rooms. Technically, microlearning is the delivery of a small amount of content through any medium, focused on solving a specific problem. The appearance of new technologies has created opportunities for microlearning to grow on new platforms.

Why microlearning works

In part, microlearning works because it is, "designed to support performance in the moment of need". Additionally, microlearning can be designed to reinforce foundational messages over time with supporting content. Tipton believes the best microlearning involves content that is embedded into the workflow of the end-user. In other words, support at their fingertips.

The right length

There is no perfect length, Tipton states, microlearning content should be "As long as necessary and as short as possible". However, when it comes to video, the video software company, Wistia conducted research on ideal video length. They determined people view video in stages, losing attention at 2-minutes and again at 6-minutes. Surprisingly, video producers could go up to 12 minutes, but only if the content is very "compelling and relevant for the need". (For years, our author Joyce Gioia has been a subject matter expert for MyQuickCoach.com, a website offering 2500 microlearning lessons of 6 minutes or less)

Two new platforms make microlearning super-accessible

There are two new mobile platforms to support microlearning, INGOMU.com (a combination of trainING and COMmUnity), that delivers microlessons to smart phones, enabling learning anytime, anywhere there is wi-fi access. Umu.com is a microlearning development mobile app that allows for both creation and delivery on the go. It also features the ability to include polling questions and the ability to crowdsource and answer common concerns.

Starbucks' Solution

Everyone who commented on Starbucks' recent unconscious bias training said, closing the stores for half a day was "only the beginning" of what the company needed to do to be effective. Starbucks' best solution to reinforce behavior change is making use of microlearning opportunities to support learning reinforcement. Without reinforcement, their huge investment in employee training becomes a "sheep-dip" experience, unlikely to have a lasting effect.

The best training option---for now

For now---until AR and VR are more accessible---mobile microlearning is the best solution we have for making training stick. That's why in the near-term future we expect to see trainers and training companies embracing these platforms to teach their employees whatever they need to know, whether it's avoiding sexual harassment or how to do their jobs.

For more information about Microlearning, visit Shannon Tipton's website LearningRebels.com.

The Herman Group is a firm of Strategic Business Futurists concentrating on workforce and workplace issues. We forecast the future and advise clients regarding relevant trends and how those trends may affect their lives. Applying our expertise as Certified Management Consultants, we advise corporate leaders regarding employee retention and organizational development to help them build workforce stability. We help organizations become Employers of Choice®. We also work with Employer of Choice, Inc. to formally recognize employers that meet the stringent standards dictated by the labor marketplace. As authors of management books and as active professional speakers, we inform and inspire people to make a positive difference in the world of work.

You did really get the ball rolling with our retention presentation, overall we have seen a move in the right direction with our turnover. 

In practice since 1980, we have served a wide variety of clients throughout the United States and in other countries. Our global affiliates assist us in sharing our expertise and advice with clients internationally. Our team of professional consultants and trainers is supported by an administrative staff that gets things done. We also have consultants certified to deliver our programs in your local area.

Delivering to both small and large groups across 100 industries, The Herman Group has provided over 2,500 educational and informative keynote speeches and training seminars worldwide.

Based in Greensboro, North Carolina, we travel extensively to meet the needs of our clients. We can always be reached through the support team in our office at (800) 227-3566. Overseas callers may reach us through 336-210-3547.

Should you have any questions after touring our website, please call or e-mail us at info@hermangroup.com.

Get started now on improving the stability and performance of your workforce and increase your chances for success in the future.

                             

Pickup Short URL to Share
News Media Interview Contact
Name: Joyce L. Gioia, CMC, CSP
Title: Certified Speaking Professional and Management Consultant
Group: The Herman Group
Dateline: Austin, TX United States
Direct Phone: 336-210-3548
Main Phone: 800-227-3566
Cell Phone: 336-210-3548
Jump To Joyce L. Gioia, CMC, CSP --  The Herman Group Jump To Joyce L. Gioia, CMC, CSP -- The Herman Group
Contact Click to Contact
Other experts on these topics