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I often get questions from people regarding LinkedIn. When I feel the question is shared by others, I post it here on my blog for all to read. Keep reading to learn about updating your LinkedIn profile’s background photo via the mobile app.

How do I change my LinkedIn profile’s background photo on the mobile app! I can upload a new profile picture and add a new headline but I can’t seem to change my background picture. HELP ME!!!!

Whether you are visiting someone else’s profile or you are viewing your own profile, the background photo shows clearly. It’s right there!

Clicking on the edit button/pencil icon gets you into edit mode but suddenly, the background image just disappears!

You aren’t crazy. It’s IMPOSSIBLE to upload a background image via LinkedIn’s mobile app. The only way to do it is through their desktop experience.

Here are instructions on how to upload a background photo to your LinkedIn profile via the LinkedIn desktop experience. This page also provides TONS of free background photos you can use for your LinkedIn profile.

I have no idea why LinkedIn doesn’t allow this basic functionality. Perhaps in the future it will be added but until then, the only workaround is to access their desktop experience and upload from there.

If you need help writing your LinkedIn profile, check out our LinkedIn profile writing services.

Check out my LinkedIn profile.

The post How to Change Your LinkedIn Profile’s Background Photo on the Mobile App appeared first on LinkedIn Makeover: LinkedIn Profile Optimization.

I often get questions from people regarding LinkedIn. When I feel the question is shared by others, I post it here on my blog for all to read. Keep reading to learn how to mention or tag a person in a LinkedIn post.

Question: LinkedIn suggests I mention someone in my post to expand its footprint. How to I mention that person and link them so they and others notice the mention?

Mentioning or tagging a person in your LinkedIn post is a great way to get more eyes on your post and boost engagement of the post. Posts that have activity are more successful, showing up longer and more often on other people’s LinkedIn Feed.

By mentioning a person in a post (or even a comment), that person will receive a notification that they were tagged in a LinkedIn post. The person will then click the notification to see the post and then typically they will like, comment, or even share the post. Likes, comments, and shares are all activities that prove to LinkedIn that the post is relevant and resonating and deserves to be seen by more eyes.

You can mention one person or more than one person in a post or comment. Think of it as a way of drawing people into the conversation.

Step by Step Instructions: How to Tag a Person in a LinkedIn Post

What to do if you are mentioned in a LinkedIn Post

If someone mentions you in a post, you will receive a notification via email and/or app notifications. Best practices suggest visiting the post and reacting to the post in some way:

• Like
• Comment
• Share

Liking the post is the most benign approach. Consider it an acknowledgement that you saw the post.

Commenting on the post is your way of jumping into the conversation. When you comment, make sure you mention the writer of the post in your comment. Hannah Morgan says, “It also helps to mention/tag them when you leave a comment, otherwise the person will not see it in their notifications.” What do you say in a comment? You can add more information, you can ask a question, or if at a total loss, you can simply say, “Very interesting, thanks for tagging me.”

If you are extremely moved by the post, you may choose to share it. Sharing the post is a way of promoting the post and giving it a greater audience by sharing it with your network and followers.

In Conclusion…

There you have it, how to mention a person in a LinkedIn post and what to do if you find yourself tagged in a post. If you liked this post, you may like this video I made all about LinkedIn Hashtag best practices.

The post How do I mention a person in a LinkedIn post? appeared first on LinkedIn Makeover: LinkedIn Profile Optimization.

I often get questions from people regarding LinkedIn. When I feel the question is shared by others, I post it here on my blog for all to read. Keep reading to learn about LinkedIn Events.

How to Create Virtual LinkedIn Events

LinkedIn recently brought back the ability to create events within the LinkedIn platform. LinkedIn states:

The LinkedIn Events feature is designed to make it easier for members to grow their networks and build authentic, face-to-face relationships with other LinkedIn members who share common interests.

https://www.linkedin.com/help/linkedin/answer/100582

The operative word within that paragraph is FACE-TO-FACE. LinkedIn Events are designed to invite people to in-person events.

If you want to use LinkedIn Events to notify your network of virtual events, there is a problem. When creating the event, LinkedIn requires you to add an actual location:

Creating a Virtual LinkedIn Event

When creating a virtual LinkedIn event, you might consider typing ONLINE, or VIRTUAL, or Zoom Event or WEBINAR as the location. As smart as that is, LinkedIn rejects it. You MUST select from the drop-down list of actual locations. Luckily, some of the locations within that drop-down list are quite broad. So… instead of choosing an exact location, add your general location: Philadelphia, PA or Dallas, TX.

Next, make sure your Event’s name clearly states that it is a virtual, online event, for example, ONLINE Business Development Masterclass WEBINAR.

In the venue details, reiterate that it is a webinar or virtual networking event. By this time, everyone should be completely aware that this is not an in-person event. You can even put the online signup form in the ticketing URL field. 

Before you create the event, LinkedIn asks you to agree to their terms and conditions for events. Looking through the legalese, nothing states that the event must be an in-person event, so you aren’t breaking any rules.

I reached out to LinkedIn for comment and their response was:

In Conclusion…

Perhaps LinkedIn will hear our pleas and provide the ability to mark an event as virtual. Until then, use my workaround as a way to use LinkedIn Events for virtual meetings and webinars.

Best of luck to you!

The post LinkedIn Events: How to Create an Online Event When the Location is Required? appeared first on LinkedIn Makeover: LinkedIn Profile Optimization.

It was over a decade ago that I started my own business. My initial vision wasn’t entirely clear. I knew I wanted to help people create strategic, high-level LinkedIn profiles but I also wanted to design Websites and Social Media experiences.

I registered the domain name, LinkedIn-Makeover.com mainly because LinkedIn-Facelift.com seemed coldly clinical to me. Next, I went to LegalZoom and created an LLC named… DonnaTechDesigns.

What was I thinking?

I was thinking small. At that time, I had no idea that the business would grow and expand to something much bigger than just me.

Thinking Bigger

A few years later, I hired a business coach and he told me that I needed to rename my business. He had the perfect name: GOLDEN LIZARD!

Why Golden Lizard?

He said his vision was me walking into a networking meeting wearing a big golden lizard brooch.

That night, as I giggled at the silly thought of Golden Lizard and how it had absolutely nothing to do with MY VISION or MY MISSION, I gazed up at my vision board and it hit me… Vision Board Media. That was my company’s name!

It made sense and felt right. A vision board attracts the future you desire. For our clients, we are that tool to help them attract a new future. There is also a play on words with the word board meaning a group of people, like a “Board of Directors.” We are a group that positions and leads individuals to success.

The first logo was simple and created quickly with little thought. I think the spec doc I gave the designer had one word, “BOLD.” The logo worked at the time but it didn’t capture any meaning or brand story.

20/20 Vision

Fast forward to the year 2020 and I realized it was time for the cobbler to start caring about her shoes. Funny how that works. I spend my days strategizing and consulting with individuals and companies about their brand and I ignored my own.

20/20 represents the perfect vision and now it is time to focus on Vision Board Media.

I set out to develop a logo that truly symbolizes and represents the value we provide to our clients. This time, the spec doc was much more thoughtfully constructed. Regardless, the Graphic Designer sent me back a slew of logos containing eyes… it looked like logos for an Optometrist. Back and forth we went. I kept repeating, “transformation– I want the logo to showcase transformation.” It took many iterations and the work of a different Graphic Designer to refine and perfect it but we finally came upon a logo that worked. When I saw it, I immediately knew it was perfect:

Looking at the image, it symbolizes so much to me:

• A spotlight — showing how we help people step into the spotlight and embrace their strengths and let them shine.
• A sun — rising on a new day, a new chapter… a new life. After working with us, our clients embark upon something different for themselves.
• Transformation — Like the red squares changing to gray lines, expanding outward, growing bigger, our clients emerge out of the boxes they are stuck in, aligning to a bigger, better future.
• A network of people — standing together in solidarity to help and support each other. Your network is your net worth. It’s important to have partners invested in you.

The Future & Beyond

Seeing this new logo, I am excited about the future. Right now, as I am writing this blog, my family and I are practicing social distancing because we are in the second week of the COVID-19 pandemic. It’s an unprecedented time and I know many people are scared.

Over the last decade, working with over 6,000 professionals, executives, entrepreneurs, and companies, I know one thing — people are resilient. It’s a tough time right now but all things pass. A new chapter is unfolding and I am excited to see what it holds.

We remain here to help you refine, craft, develop, and articulate your brand and professional story.

The post The Story Behind Our New Logo appeared first on LinkedIn Makeover: LinkedIn Profile Optimization.

Here in the Greater Philadelphia area, schools are closed, many businesses are shuttering, and most people are hunkering down.

Your first priority should be to take care of yourself and your family. Social distancing and working from home, when possible, are some options to keep this virus contained.

Our business has always been conducted remotely, over the phone, via video conference, and email. We remain open and ready to provide professional empowerment and career branding services.

Should you have questions or need assistance, give us a call: 215-839-0008

–Donna Serdula

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