Linda Popky, President of Leverage2Market Associates, Inc. is a senior marketing professional who helps clients improve their bottom line by more effectively leveraging their marketing programs, processes and people. Leverage2Market works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, TechData, CompeteNet, Triple Ring Technologies, NovaRay Systems, and more.Linda's expertise includes strategic marketing, communications and messaging, marketing team development, facilitation, sales training and support, channel/field marketing, marketing operations, industry/market development and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy and quality, and she has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy. She has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes study mission to Japan on Employee/Customer Loyalty.

Genre

Business