We now live and work in a rapidly evolving learning economy and successful lifelong learning providers must master the new tools set. This will be the message of lifelong learning market expert Jeff Cobb as he addresses the annual conference for State CPA Association Education Professionals in Clearwater, Florida on February 21, 2012.

"We have moved beyond a knowledge economy," says Cobb. "We now live in what might be described as a "figure-it-out-on-a-daily-basis economy," or more concisely, a learning economy. Professionals expect more out of their continuing professional education (CPE) experiences, and – with the help of social and new media – are now looking to a variety of non-traditional sources. CPA Societies that want to remain competitive have to keep up with these changes."

In his presentation, Cobb will cover the basic elements of Learning 2.0 and explain the strategic implications. He will then describe seven tactical approaches that organizations can embrace to ensure they are connecting with learners, engaging them, and delivering high value, high impact experiences.

"My goal in these types of sessions is to arm organizations with both the strategic thinking and the tactical tools they need to really transform their education businesses. Participants will be able to start driving change immediately."

To learn more about Jeff Cobb and how he can help your organization through his speaking and consulting, visit http://www.jeffthomascobb.com .

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Jeff Cobb is founder and managing director of Tagoras, a firm that provides expert strategy, marketing, and technology guidance to organizations in the learning and knowledge business. He is co-author of Shift Ed: A Call to Action for Transforming K-12 Education (Corwin, 2012) and author of the forthcoming Leading the Learning Revolution (AMACOM, 2012). Cobb speaks and writes frequently on how new technologies and business models are transforming the global market for lifelong learning.