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It’s Ready, Aim, Fire, not Fire, Aim, Ready
From:
Summit Consulting Group, Inc. -- Alan Weiss, Ph.D. Summit Consulting Group, Inc. -- Alan Weiss, Ph.D.
For Immediate Release:
Dateline: East Greenwich, RI
Friday, November 21, 2025

 

There are three major dynamics to obtaining business:

  1. Exploration: Finding prospects appropriate for your value. This is marketing. It's about strategy.

  2. Conversion: Convincing the prospect to become a client. This is selling. It's about tactics.

  3. Execution: Delivering the value promised to the client in return for equitable compensation. This is implementing. It's about methodology.

Stop spending so much time perfecting and tinkering with your methodology. It won't sell a thing, and you can't use it until you have sold something. You don't start counting with numeral 3, ignoring 1 and 2.

 
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News Media Interview Contact
Name: Crysta Ames
Title: Office Manager
Group: Summit Consulting Group, Inc.
Dateline: East Greenwich, RI United States
Direct Phone: 401-884-2778
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