2025 is the year to implement financial wellness benefits
For employers, 2025 marks the window to act. Companies without financial wellness programs risk falling behind in the race for talent. Transamerica also warns employers without financial wellness may struggle with recruiting and retention.
Organizations increasingly leverage robust wellness benefits as a differentiator. In a recent report by the Integrated Benefits Institute, 51% of employers listed “employee satisfaction” as their top goal. As employers ramp up their wellness benefits, there is more competition for talent. This shift reflects the understanding that employee well-being is a key HR strategy. Wellness is not only a moral imperative but also a critical business strategy.
Moreover, flexible benefits can enhance recruitment, satisfaction and retention, as noted in the Lively report. Financial wellness programs can position organizations as forward-thinking and invested in their workforce.