Positive Luxury -- Sustainability and ESG Experts Positive Luxury -- Sustainability and ESG Experts
For Immediate Release:
Dateline: New York, NY
Monday, March 6, 2023


For International Women’s Day we sat down with Kate Jarvis, Managing Director from Stephen Webster, the London-based contemporary fine jewellery brand established in 1989 and known for its powerful aesthetic and recognisable collections. At the heart of the brand is a respect for traditional British craftsmanship and goldsmithing. Self-described as rebellious yet ethical, Stephen Webster uses materials that are always thoughtfully and responsibly sourced. Stephen Webster first joined the Positive Luxury community in 2016 and has successfully earned Butterly Mark certification three times to date. Kate Jarvis has been with the company for nearly 20 years starting as Head of Global Sales followed by nearly a decade as Managing Director. With Kate, we dive into their brand ethos, how she thinks the world of sustainability and luxury collide and what she is most proud of both personally and as a brand when thinking about the progress of women and celebrating equity.

Hi Kate, could you tell us a bit about Stephen Webster and its origin story?

Stephen studied at Rochester University, having initially enrolled in a fashion course he switched to jewellery lured by the Bunsen burners. He went on to complete an apprenticeship under former prime warden, Tony Shepherd. Having worked as a master craftsman and designer for jewellery houses in Canada and California, creating for high profile clients such as Elizabeth Taylor, Stephen then returned to London to establish his own business in 1989. In 1995 he met his wife Assia, and together they built the brand it is today.  

What would you say is at the heart of your brand ethos? 

To create beautiful jewellery that not only stands out but stands for something. ‘No regrets’ is our mantra and it flows through all that we do, daring us to push boundaries creatively and technically whilst challenging our processes to be as responsible as possible.  

What does luxury mean to you personally and to Stephen Webster as a brand?  

For us, luxury means the highest quality of and responsible commitment to design, craftsmanship and materials. Essentially, timeless products crafted in a responsible way. The beauty of jewellery is that it is truly everlasting. You can repurpose or recycle raw materials to extend the lifetime without lessening the value. Our RESET initiative does exactly that, allowing clients to reinvent their unworn treasures. 

International Women’s Day is an opportunity to recognise the incredible progress in women’s empowerment and equity globally – either personally or as a brand, is there anything in particular you are most proud of achieving in this light? 

As a brand that exists to empower women, our collection ‘The ReBelles’ spotlights extraordinary women from very different walks of life, who have endured to accomplish great things. It is a true celebration of women but also an important reminder of the continued pursuit for equity.  Personally, I am incredibly proud of the talented female leaders at Stephen Webster who head up Design, Sales, Marketing and Operations. They contribute hugely to our culture of nurture and development. For example, Kellie, our Head of Operations, acts as Wellness Officer, utilising her psychotherapy training to provide support to the wider team.  Also, many of the Stephen Webster team are parents and I understand the struggle to manage the combined demands of parenting and work. If we want women to remain and excel in the workplace, we have to ensure there is flexibility and support to do so. 

For Stephen Webster, how do the worlds of luxury and sustainability collide? 

The ‘excess’ aspect of luxury is at odds with sustainability. For example, the idea that you need to present a luxury item in over the top, unnecessary packaging just feels like a dated concept. It is only when you scrutinise every step of your process and supply chain that can you fully understand your impact and identify what needs to change. However, change cannot happen overnight but if you establish a plan with timeline goals you become accountable to create positive change.

What shifts in the industry have you noticed in relation to sustainability? Is it enough? 

Our industry has historically been rather opaque, particularly regarding traceability of materials. We would like to see continued improvement here, including greater developments in block chain. At Stephen Webster, we are reliant on working solely with a small pool of trusted suppliers and where possible we work directly with mines such as Muzo emeralds or Single Mine Origin Gold. We also champion innovators such as Skydiamonds who mine carbon from the sky to create carbon negative diamonds, proving there are alternative, less disruptive ways to create. 

What’s next for Stephen Webster? 

Aside from anxiously awaiting to hear if we have won the Positive Luxury ‘Responsible Luxury Business of the Year’ Award ??, we are busy building a new website which is scheduled to launch in April. We also have a very exciting collaboration under wraps, soon to be revealed…

Final quick fire roundIf Stephen Webster as brand was a fictional character, who would it be and why? 

Someone with a rock star quality and be notorious for breaking rules… Ziggy Stardust meets Dennis the Menace.

Favourite colour? Emerald green. 

Favourite meal?  Lobster & (skinny) fries.  

Favourite holiday destination?  Route 1, Big Sur California.

Favourite book? The Book Thief by Markus Zusak.


The images of the collection shown are part of ‘The ReBelles’ that takes inspiration from heroines throughout history, celebrating their achievements, intellects, and rebellious spirit. Comprising seven limited-edition made-to-order cocktail rings, the collection showcases Stephen Webster’s impeccable craftsmanship and attention to detail. Each piece references the unique personality and charisma of the rebel who inspired it.

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About Positive Luxury

 Since 2011 Positive Luxury has been accelerating organizations' adaptation to the new climate economy, keeping clients ahead of cultural and economic shifts. The company's unique four-part methodology is the only ESG assessment and certification program designed specifically for the luxury industry and incorporates a particular focus on innovation. Visit: www.positiveluxury.com and follow @Positiveluxury  

 Rejecting the traditional model rating past performance, Positive Luxury provides clients with precise gap analysis and the ability to identify and address current and future sustainability risks and diagnostics. In addition, the Connected Butterfly Mark communication tool also helps them leverage areas of strength and opportunities for competitive advantage.

 Companies that meet Positive Luxury's exacting standards for certification are approved for the Butterfly Mark, a globally respected trust mark, independently verified, signaling that companies meet the highest standard of sustainability best practice across ESG+: environmental, social, governance and innovation. With a growing community of nearly 200 luxury companies, Positive Luxury has created a community of brands, retailers, and suppliers taking tangible action – measuring, managing, and reporting their ESG impact.


Diana Verde Nieto, Co-founder, and Co-CEO of Positive Luxury 

Diana Verde Nieto is the Co-founder and Co-CEO of Positive Luxury, a pioneer in ESG, and a globally recognized figure in sustainability. Diana holds a degree in Global Leadership & Public Policy from Harvard Kennedy School, was trained by Former USA Vice President Al Gore at the Alliance of Climate Protection and was subsequently honored by the World Economic Forum as a Young Global Leader. In addition, Diana sits on various boards, including BA&SH and Grass Roots Soccer, an adolescent health organization that leverages the power of soccer to educate, inspire, and mobilize youth in developing countries.

"Consumers, employees, and the investment community demand transparency and accountability from brands, and our new Connected Butterfly Mark answer to that. From a single source of truth, people can easily access an unparalleled depth of verified ESG+ verified performance data, including a brand's sustainability journey, clearly stating their actions and ambition. This level of disclosure raises the bar for Luxury and beyond." Diana Verde Nieto, Co-Founder, and Co-CEO of Positive Luxury


Amy Nelson-Bennett, Co-CEO

Amy Nelson-Bennett brings 25 years of global experience across business transformation, brand and commercial strategy, and digital commerce and communications gained across media, retail, and luxury goods. Most recently, she led the successful turnaround of Molton Brown as CEO & President and joined the PE-backed Clive Christian Group to modernize the brand and operations and deliver rapid growth. Amy is responsible for the strategic direction of Positive Luxury, brand and commercial strategy, and day-to-day business operations. By championing a new definition of Luxury that aligns with the core principle of Luxury and sustainability, she aims to accelerate the actions of the Luxury industry and the collective positive impact it can make on nature and society. 

"Our unique four-part methodology – assessment, certification, trust-building, and future-proofing – ensures every luxury business can continuously improve its ESG performance, realize ROI and optimize sustainability as a driver of corporate value. In addition, the Connected Butterfly Mark certification sets a new public disclosure standard for certified companies and the unique value Positive Luxury provides to luxury brands, retailers, and suppliers." – Amy Nelson-Bennett, Co-CEO of Positive Luxury.

For more information, please contact: Amore Philip | Apples & Oranges Public Relations | 929-229-5512 | Admin@aoprllc.com

News Media Interview Contact
Name: Amore Philip
Title: P.R. Director
Group: Apples & Oranges Public Relations
Dateline: New York, NY United States
Direct Phone: 929-229-5512
Cell Phone: 347-683-6626
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