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How to Respond Quickly to a Crisis is Subject of New “Crisis Ahead” Podcast Episode
Edward Segal -- Crisis Management Expert Edward Segal -- Crisis Management Expert
Georgetown , DC
Monday, June 15, 2020

The cover of Edward Segal's new book on crisis management.

In this week's episode of his "Crisis Ahead" podcast, crisis management expert, consultant, and author Edward Segal talks about the two questions all managers and CEOs should ask before they have to deal with a crisis and lists the five things companies should do now to ensure they can and will respond immediately to disasters, scandals, or other emergencies tomorrow.

Segal said that every minute companies delay in responding to a crisis, "could make the situation worse and increase the risks to a company's image, reputation, employees, customers, and the public."  He cites as good examples in the podcast Target, Apple, and Twitter for the steps they took to respond quickly to the coronavirus crisis and the rioting in the aftermath of the murder of George Floyd by police in Minneapolis.

The YouTube version of this week's podcast can be viewed at https://youtu.be/lwdQ3Zy9XiY.

The audio version can be accessed at the Apple, Google, Stitcher, and Listennotes podcast sites.Hear the podcast at this link: https://thecrisisaheadpodcast.podbean.com/e/five-ways-to-ensure-companies-respond-quickly-to-a-crisis/

The "Crisis Ahead" podcast is produced by Heartcastmedia.com.

About the Podcast

Each weekly episode of "Crisis Ahead" looks at how  companies can respond to, manage, and recover from a crisis, or what people can learn from how organizations and individuals in the news are dealing with crisis situations. The podcast is based on Segal's new book on crisis management — "Crisis Ahead:  101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies" (Nicholas Brealey).

About the Book

The American Library Association's book review website said, "This book's practical advice for advanced planning makes it a valuable addition to the shelves of any business collection."  See the review at


"Crisis Ahead" is  available as a paperback and ebook at https://www.amazon.com/Crisis-Ahead-Disasters-Scandals-Emergencies-ebook/dp/B0827JK83Q/ref=sr_1_1?dchild=1&qid=1592218528&refinements=p_27%3AEdward+Segal&s=books&sr=1-1.. The book features a discussion about the early crisis management lessons that can be learned from the pandemic and includes a template for a crisis management and communication plan that can be customized for the needs of any company or organization. "If a business did not have a crisis management plan in place before the pandemic, they certainly need one now," Segal said.

"Crisis Ahead" is based on the premise that it is not a matter of if a crisis will hit, it's a matter of when. It features dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals — ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk— have prepared for, created, managed, and communicated about crisis situations.

About Edward Segal

Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs.

Segal is the former marketing strategies columnist for The Wall Street Journal's StartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations.

For more information about the book, go to http://www.publicrelations.com.


News Media Interview Contact
Name: Edward Segal
Title: Crisis Management Expert
Group: GetCrisisReady.com
Dateline: Washington, DC United States
Direct Phone: 415-218-8600
Cell Phone: 415-218-8600
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