Companies should not wait until a crisis to decide who will be their spokesperson.

In this week's edition of his  "Crisis Management Minute"  podcast, nationally-known crisis management expert Edward Segal shares his recommendations for choosing the best person to be the public face of a business responding to a disaster, scandal, or other corporate emergencies.

The episode can be heard on Apple Podcasts at https://podcasts.apple.com/us/podcast/the-crisis-management-minute/id1514212596 and wherever podcasts are found. The "Crisis Management Minute" is produced by Molly Ruland's Heartcast Media.

Segal's commentaries, which are about a minute long, feature bite-sized pieces of advice about crisis management and crisis communication.

Previous episodes covered these important topics:

• Why all organizations need a crisis management plan
• How to work with reporters when your company has a crisis
• Who you should notify about a business crisis
• Why CEOs should be heard and seen during a business crisis
• When and how to apologize for causing a crisis 
• Corporate crisis first response tips

Segal is the bestselling author of the award-winning book on crisis management, Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies (Nicholas Brealey/2020); a Leadership Strategy Senior Contributor for Forbes.com where he covers crisis-related news, topics and issues; and hosted the Crisis Ahead podcast in 2020. 

The advice he shares on the podcast is based on his 30+ years experience as a crisis management consultant and trainer, dealing with crisis situations as the CEO of the Greater Los Angeles Association of Realtors and the Marin Association of Realtors, and his work as a freelance journalist. His articles have been published by Forbes.com, the Wall Street Journal, New York Times, Los Angeles Times, and others.