Home > NewsRelease > Home Care Marketing in 2023
Home Care Marketing in 2023
Valerie VanBooven-Whitsell RN, BSN Valerie VanBooven-Whitsell RN, BSN
For Immediate Release:
Dateline: St. Louis, MO
Thursday, January 26, 2023


Your Referral Sources are a Top Priority

In-person home care marketing is essential for generating a steady stream of referrals. It is important to have sales representatives who can effectively communicate the unique strengths of your agency in order to differentiate it from competitors.

This means having an understanding of the needs and preferences of referral sources, such as physicians, healthcare professionals, facilities, social workers, care managers, case managers, hospital discharge planners, other senior care professionals, and hospitals. Sales representatives should be able to demonstrate how your services are superior and why they should refer patients to you.

In addition to sales representatives, forming alliances with other organizations can also help generate referrals. These alliances can include partnerships with local hospitals, nursing homes, or other healthcare providers in order to increase visibility and create more opportunities for referrals.

By leveraging these relationships, you can ensure that your agency is top-of-mind when referral sources are considering where to send their patients. Ultimately, by utilizing both sales representatives and strategic alliances, you can create a steady stream of referrals for your home care or home health agency.

Building and Growing Your Referral Sources

Referrals are one of the most effective ways to grow a business in the home care industry. By seeking referrals from past clients and healthcare professionals, you can quickly expand your reach and gain the trust of those who may be interested in learning more about your services.

Connecting with past clients is an excellent way to build relationships and demonstrate that you have provided quality care in the past. Additionally, reaching out to healthcare professionals such as doctors or nurses can help you gain credibility and open up new opportunities for referrals.

When creating an online presence, it is important to make it easy for visitors to share referral forms with their friends and family members who may be in need of home care services.

This could include providing a link on your website or social media pages that leads directly to a referral form.

You should also consider offering incentives for clients who provide referrals, such as discounts or free services. Be aware that offering incentives to professional referral sources in home care/home health care is not ethical and sometimes not legal.

By taking advantage of these strategies, you can increase your chances of gaining more client referrals from both past clients and healthcare professionals alike.

Referrals are an important part of engaging a maximum audience that requires your services. It is essential to focus on referrals to ensure that you reach the right people who can benefit from your services.

There are many senior care businesses and individuals who can be good referral partners, such as assisted living, independent senior living, hospices, care managers, home healthcare (for non-medical home care), specialty physician practices and more.

By continuously following up with these organizations and individuals associated with them in one way or another, you can effectively market your services and increase the number of referrals you receive.

Additionally, it is important to build relationships with those who refer clients to you so that they continue to do so in the future. By doing this, you will be able to maximize the number of people who come into contact with your services and increase the chances of them becoming customers.

Marketing Home Care – The Dos and Don’ts

Marketing a home care or home health care agency can be a daunting task. It requires an understanding of the target audience, the right channels to reach them, and the ability to create compelling content that resonates with potential customers. Approved Senior Network Marketing has worked with small independent home care agencies, as well as franchisees of large national home care companies, and we’ve learned a great deal about what works when marketing a home care agency—and what doesn’t.

The best marketing channels for your home care or home health care agency will depend on your target audience and budget. Social media is often an effective way to reach potential clients, as it allows you to tailor your message to specific demographics.

Additionally, email campaigns are also an effective way to reach out directly to potential customers. To ensure that your pipeline of potential caregivers stays full, consider leveraging referral programs and job boards. Finally, it’s important to avoid any marketing channels that may be seen as intrusive or unprofessional such as telemarketing or cold-calling.

News Media Interview Contact
Name: Valerie VanBooven RN BSN
Title: Founder, Co-Owner
Group: Approved Senior Network
Dateline: Saint Charles, MO United States
Direct Phone: 888-404-1513
Jump To Valerie VanBooven-Whitsell RN, BSN Jump To Valerie VanBooven-Whitsell RN, BSN
Contact Click to Contact