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Home Care Marketing Strategies to Gain More Home Care Clients
Valerie VanBooven-Whitsell RN, BSN Valerie VanBooven-Whitsell RN, BSN
For Immediate Release:
Dateline: St. Louis, MO
Sunday, November 14, 2021


Improve Your Home Care Website!

What’s Important RIGHT NOW for your Home Care Website?

  • Speed on mobile!!
  • Lots of unique and long-form content (service pages and town pages)
  • Search engine optimized content
  • Advanced schema code
  • Backlinks
  • Video
  • Blog posting
  • Your website should be less than 3 years old.

Ask these important questions when considering a home care website development partner:

Do I fully own my website or am I leasing it from you?

At ASN, we do not subscribe to leasing websites. It’s not in your best interest or ours. You own your website 100%. You own the content, photos, data, databases, and everything associated with it. When you want to move your website to another hosting provider, we give you the information needed to make the transfer. We don’t “keep” anything, nor do we hold your content hostage or make it challenging to retrieve it.

Is the content mine? Can I transfer it somewhere else easily? Or, do I have to copy and paste every page, every blog post?

How fast can I make changes to the website? How much does it cost?

Usually, if the changes are simple, they are completed within one business day. Our website clients enjoy 1 hour of free changes per month. If we know that your request will take much longer than 1-hour, we will give you a quote of the estimated time, and let you decide if you want to move forward.

Is the web development team located in the United States?

Yes, absolutely. All of our team members are located in the U.S. Most of us are located in St. Louis, MO metro area.

How does support work? Where do I go to request help or changes?

We have a dedicated support team. Your ticket/request is answered the same business day or next business day, depending on the time you submit the request.

How long have you been building home care websites?

For 13+ years! This is not our “side-gig”. We are a real agency with real staff and real professionals who are dedicated to websites, SEO, content, social media, video, and more. We won’t disappear in 6-months when you need a change to your site. We will be here to support you for as long as we are doing business together. If your web developer “friend” or “family member” has decided they aren’t really interested in maintaining your website, talk to us, we can move your website to our care.

What is Home Care SEO?

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Approved Senior Network we want to make HOME CARE SEO understandable for everyone!

Why is SEO beneficial to my home care website?

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and a strong site structure, you should be well on your way to that top spot!

Why do search engines not understand my site without SEO?

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Home Care Marketing Tips – Summary

  • Request home care reviews from current customers
  • Maximize your Google Business Profile (Formerly Google My Business)
  • Establish a natural search engine optimization strategy
  • Try paid advertising with expert assistance!
  • Gather home care reviews on key third-party web sites
  • Use your blog site to enlighten and also bring in website site visitors
  • Try Facebook ads
  • Retarget warm internet site traffic
  • Get in touch with regional healthcare professionals and develop marketing partners
  • Detail your agency on niche lead sites
  • Use photos and video to build your brand name on social media sites
  • Sponsor area non-profit fundraisers and events
  • Speak at educational workshops
  • Get brand-new customers calling and caregivers using by partnering with the digital marketing experts that recognize the home care market!

Reliable home care marketing methods will raise client referrals and inquiries.

This leads to extra in-home care evaluations and more brand-new clients. Caring for even more customers also means hiring caretakers. Even the best home care company needs effective advertising and marketing to set themselves apart in the competitive home care market.  

News Media Interview Contact
Name: Valerie VanBooven RN BSN
Title: Founder, Co-Owner
Group: Approved Senior Network
Dateline: Saint Charles, MO United States
Direct Phone: 888-404-1513
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