Thursday, July 24, 2025
If you’ve ever looked in the mirror and wondered, “Is it too late for me to find love?”, let me stop you right there. The answer is a big, beautiful NO. You are not too old. You are not behind. And you are definitely not alone!
In fact, many of my clients find meaningful, lasting love in their 40s, 50s, and even older. I’ve seen women walk down the aisle at 47, men start families in their 50s, and singles who had nearly given up finally meet their perfect partner.
So if you’re over 40 and starting to panic, it’s ok, just breathe. It’s not too late for love. But it is time to get real about how you are pursuing it.
If finding someone to spend the rest of your life with is still a desire of your heart, then it’s time to approach dating differently than you did in your 20s or 30s. Let’s talk about what that looks like post 40.
1. Make Love a Priority, Not a “Someday”
The biggest change that my successful clients make is that they stop treating love like a nice-to-have, and start treating it like a goal they are actively pursuing.
When you’re juggling a busy career, aging parents, adult kids, or a full calendar, it’s easy to let dating slide down your list. If this is you, you might be too busy for a relationship. And that obviously doesn’t work! If you continue that way, it really will be too late for love.
If you truly want to find your person, then you are going to have to prioritize dating and meeting new people. That might mean setting boundaries with work or carving out time in your schedule for meeting new people, dating, and putting effort into the process. Even when it feels inconvenient.
2. Be Clear About What You Want in Your Profile
If you’re dating online (and I strongly recommend you do, 80% of my successfully coupled clients met their partner online!), don’t be vague about what you’re looking for. In your online profile, be upfront that you’re looking for a committed, long-term relationship. If marriage is your goal, then say so. If you’re open to having children or blending families, include that too.
And when looking at a potential match, choose people who are also clear about their goals. Don’t waste time swiping on people who “just want to see where it goes,” or worse, those who don’t communicate any relationship goals at all. At this point, if they’re not motivated to marry (or looking for a serious, committed relationship), then they are clearly not your match.
Online Dating Success is all about the profile. Whether you’ve tried online dating before, or you’re stepping out online for the first time, make sure you invest time and energy into a clear, authentic profile with good quality photos. Many clients hire online dating photographers to make sure their photos are giving them the best chance to be noticed.
3. Talk About Life Goals Early
No, you shouldn’t be asking someone on the first date if they want to get married next year. But you do need to start having real conversations sooner than later. You’re not 25 anymore. You don’t have three years to casually date someone before deciding if you’re on the same page. It’s definitely too late to take that approach to love.
By date three or four, it’s fair to ask about their relationship values, family vision, and long-term goals. I call this intentional dating. It’s important to be very clear about your own relationship values and goals, so you can better discern if you and your date are truly aligned. You’ll find that being upfront doesn’t scare off the right people—it attracts them. They appreciate your candor.
4. Expand Your Perspective
Let’s be honest, many of us have built some pretty rigid ideas about who we’ll date. But if what you’ve been doing isn’t working, maybe it’s time to consider a different kind of person. It’s important to keep an open mind when you are considering if someone is right for you.
I once worked with a client in her early 50s who told me she’d never date a divorced man. But as we talked, she realized that it was based on fear, not on any real experiences. When she opened up to dating divorced men, she met someone who had done the work, healed, and was ready for a mature, loving relationship. They’re happily married now.
Being open doesn’t mean settling. It means looking beyond superficial traits or assumptions and giving good people a real chance.
5. Revisit Your Deal Breakers
In the same way, challenge your non-negotiables and your deal-breakers. Are they serving you or pushing you away from finding happiness? It’s never too late for you to find love if you’re willing to open yourself to the possibilities.
When I turned 40, I was convinced I had to stay in my hometown. I had a career, family nearby, and a comfortable life. But then I became more open to meeting someone amazing… even if they lived out of state. I was more open to considering the big picture, including what I truly needed for a loving relationship, marriage, and kids.
I’m not saying you have to move. But if you’re saying no to every profile that’s 50 miles away, or every man who’s a few years older than your “ideal,” ask yourself why. Are you protecting your preferences, or protecting yourself from disappointment? Many of my clients were pleasantly surprised by meeting someone terrific, even though they still had kids at home, or needed to move to their partner’s hometown/country.
6. Build a Supportive Dream Team
Dating over 40 can feel lonely at times, especially if most of your friends are coupled up. That’s why it’s so important to surround yourself with people who support your desire to find love. People who DON’T think it’s too late to find true love and who believe in your relationship goals and values.
Find a few trusted friends or mentors who can encourage you, give feedback, and cheer you on. Even better, find an accountability partner or a relationship coach who understands your goals and can help you stay focused.
It’s Never Too Late for Love—But it is Time to Get Serious
If you’re in your 40s, 50s, 60s, or beyond, I want you to know that it’s absolutely not too late. But this pursuit calls for courage, clarity, and commitment.
You need a plan. You need support. And you need someone who believes that love is still out there for you, because it is.
Your future is still full of love stories. If you’re struggling to make progress on your own, I’d love to help. Let’s find time to chat and see about creating a dating roadmap that fits your life and your relationship goals. And I will share many of my client stories. Those who almost gave up on love, yet even being over 40 (50, 60, and yes, even 70), with coaching, ended up finding their perfect person.
Go to https://motivatedtomarry.com/connect-with-coach-amy/ to set up your complimentary “Meet Your Mate Strategy Session” today.
It’s not too late for love, so don’t waste any more time! To get the most out of your online dating experience, grab my FREE “Online Dating Checklist” today!