FOR IMMEDIATE RELEASE

Free Publicity Guide Offered to ExpertCLICK Members

Book Reveals How Experts, Authors and Business Leaders Can Generate Media Coverage Without Buying Advertising

GREENSBORO, N.C. — ExpertCLICK.com announced that members now receive free access to a publicity guide designed to help experts, authors, consultants and entrepreneurs secure media interviews and publicity opportunities without spending money on advertising.

Written by Shel Horowitz, Marketing Consultant — Going Beyond Sustainability, the book provides practical guidance for experts seeking publicity opportunities. Horowitz can be contacted at 413-586-2388.

The guide includes practical instruction on:

• How to respond to reporter queries effectively

• Why journalist query services can outperform traditional press releases

• A 10-step process for writing successful media pitch letters

• Examples of real journalist queries that succeeded — and failed

• How to write press releases that attract media attention

• Additional services that connect experts with journalists and producers

• Techniques for obtaining celebrity and influencer endorsements for books and products

According to Mitchell P. Davis, founder of ExpertCLICK, many experts fail to receive publicity because they approach journalists incorrectly.

"Reporters are constantly looking for credible guests, interview subjects and commentary," said Davis. "This book shows our members how to position themselves properly and respond in ways that dramatically improve their chances of getting interviews, publicity and business."

The free publication is part of ExpertCLICK's continuing effort to help members increase visibility through news releases, expert profiles, journalist inquiries, podcast interviews, radio talk shows and online media exposure.

ExpertCLICK members receive:

• SEO-optimized online press rooms

• Distribution of news releases

• Access to journalist inquiry opportunities

• Expert profile listings by topic and specialty

• Publicity and interview training resources

• Visibility through Google News and media search engines

The company says publicity generated through earned media interviews often produces stronger credibility and lead generation than paid advertising.

The New York Times called ExpertCLICK "Dial-an-Expert." PRWeek described it as "a dating service of PR," while the Associated Press referred to it as "An Encyclopedia of Sources."

To learn more or join ExpertCLICK, visit www.ExpertCLICK.com.

About ExpertCLICK.com

Founded by Mitchell P. Davis, ExpertCLICK helps journalists locate credible sources while helping experts gain media exposure. Davis launched his public relations business in 1984 with publication of The Talk Show Guest Directory, which evolved into the Yearbook of Experts, Authorities & Spokespersons.

ExpertCLICK hosts expert profiles, online press rooms and hundreds of thousands of searchable news releases used by journalists, producers, bloggers, podcasters and media bookers nationwide.

A free copy of the 2026 Yearbook of Experts is available at www.ExpertBook.com.

About Shel Horowitz

Looking to combine profitability with making the world better? Green and social-change profitability consultant, copywriter and international speaker Shel Horowitz of www.GoingBeyondSustainability.com helps organizations find the sweet spot where profit and positive impact intersect.

Through consulting, writing and strategic marketing guidance, Horowitz helps businesses create and market products and services that generate revenue while addressing major environmental and social challenges such as hunger, poverty, war and catastrophic climate change.

He also assists organizations in discovering new audiences, developing profitable partnerships, increasing employee engagement and identifying "low-hanging fruit" opportunities that reduce expenses while increasing profits through sustainable practices.

As a speaker, facilitator and content strategist, Horowitz helps companies maintain visibility in Google and other search engines while keeping customers, prospects and employees engaged through a steady stream of high-value content.

His services include marketing copywriting, content licensing, customized educational materials and hands-on guidance in creating ethical, profitable offerings that make a meaningful difference.

Additional information and a free copy of the publicity guide are available online.

Contact Shel Horowitz at 413-586-2388.