The hot news today is that Lululemon will be cranking out fan apparel for all 32 teams of the NFL.

I’ll look at this from the point of view of the NFL, because they are the biggest winners here.

For NFL Commissioner, Roger Goodell, everything (seemingly) is geared towards hitting the goal of an annual $25 billion in revenue by 2027.

That means, international expansion, more advertising, broadening broadcast deals, adding an 18th regular season game, deeper relationships with legalized gambling.

And, yes, fan apparel…which is probably the most underrated opportunity for all of professional and collegiate sports.

For the NFL, it’s quite clear they aren’t just interested in slapping merch onto the core fan, but also everyone around the core fan.

It’s already been the case that Taylor Swift has been very lucrative for the NFL and drawing in a new set of fans that may not have been previously interested in the game but are now.

Having fan apparel targeted for that new set of fans, now that’s an idea.

Enter Lululemon.

The products are based on existing lines of products now branded with team logos.

Something tells me, the best sellers will be the female apparel and accessories branded with the Chiefs logo.

Everything else will be a distant second.

Nonetheless, I would be curious to what extent Nike, Under Armour or Vuori were in the running to be the supplier….if at all.

Another touchdown for the juggernaut that is the NFL.

This announcement gives everyone a reminder that everyday is indeed, Sunday.