At an all-day event, my client asked me to speak briefly to promote my afternoon session.

I said, “I know your morning is full, just give me three minutes.” I only took two and a half.

I began with an amusing story about a request for an interview, which made the point that your message must be of interest to your audience. Then I continued,

“This morning, you enjoyed your executives’ presentations because they acknowledged your contributions, celebrated your success, revealed fascinating industry statistics, previewed your company’s future, and confirmed that your executives are in harmony.”

Notice the effectiveness of those short phrases, each driven by a strong verb. They grab attention, paint pictures, and move ideas forward.

Why Verbs Work

• Verbs inject energy and momentum.
• Verbs shift your message from passive to powerful.
• Verbs help your audience see, hear, and feel your point.
• Verbs inspire action and commitment

Compare the Difference

“The team was responsible for the project.” vs. “The team delivered the project.”

“The report was about new opportunities.” vs. “The report uncovered new opportunities.”

“The speaker talked about challenges.” vs. “The speaker confronted challenges.”

Which version has more impact? Always the one with the stronger verb.

Your Next Step
Make a list of your favorite and strongest verbs. Add to it whenever you come across one that sparks interest or paints a clear picture. Words like: ignite, inspire, transform, reveal, energize, celebrate, empower, challenge, and deliver.

With this list, you’ll not only be ready for your next presentation, but you’ll also elevate your ability to connect, persuade, and inspire. Because when you choose the proper verbs, your audience doesn’t just listen—they remember—every speaker’s goal.

If you’re serious about standing out, winning more business, and having your audiences hang on your every word, let’s talk. Book a discovery call.

Over the years, I’ve helped executives win million-dollar deals, engineers shine at user conferences, and professional speakers elevate their signature talks, which were already earning standing ovations. The secret? Tiny, consistent improvements that compound into world-class delivery. Plus, great advice from an expert!

“I wanted a Super Bowl-quality coach, and I was lucky to be introduced to Patricia Fripp. Her coaching and scripting were world-class. With Patricia on your team, you can go places.” Don Yaeger, Long-Time Associate Editor for Sports Illustrated and New York Times Best-Selling Author

Become a great presenter quickly, easily, and cost-effectively on your own schedule. I’m here for you 24/7 through Fripp Virtual Training.
Watch me tell the Verb Story in a presentation—1 minute 11 seconds.