Home > NewsRelease > Casemore's Critical Links Newsletter - May 6, 2013
Casemore's Critical Links Newsletter - May 6, 2013
Shawn Casemore - Accelerate Sales Growth Shawn Casemore - Accelerate Sales Growth
Owen Sound, ON
Tuesday, May 7, 2013

Issue No. 17
May 6, 2013
Welcome to Casemore's Critical Links, a bi-weekly e-zine providing business owners, executives and advisors with pragmatic advice to improve operational performance. Feel free to send us your comments and questions. We would love to hear from you!
                   Where the Rubber Hits the Road
You may have heard me say that I love riding motorcycles. One of the most intriguing things about riding a motorcycle is how much traction you can get from such a small patch of rubber making contact with the pavement. If you have ever watched motorcycle races on television where the riders look like they are about to fall off the motorcycle, then you know what I am talking about. Now, change the dynamics from a wet to a dry road, or throw some loose gravel in the mix, and suddenly traction becomes significantly more challenging.

A small change in the environment will completely change the outcome.


Contrast this to business strategy and you will find significant parallels. The best-laid plans can quickly go awry if preparation is misaligned with the environment.


When developing a strategy, it is important to spend time considering the factors that may impact the strategy; for example, what are the social, political, environmental, and economic factors that exist on the horizon?


When considering these factors, incorporate them into the following questions to gain further perspective:


1.     What are the factors that could impact your business in the next one to three years?

2.     To what degree might they have impact on your products, services, or customers?

3.     Who can you engage to interpret and respond to these factors?

4.     How might you mitigate any potential risks that present themselves?

5.     Are there opportunities to exploit these changes for a competitive advantage?


You may be able to connect the rubber with the road, but there are always variables to consider that can completely change the direction of your trip. By considering what lies on the horizon, it's possible to formulate a strategy that achieves your vision. What are you doing to do to keep from taking a wrong turn?

New! Free Teleseminar at 11am on Monday May 27th

Reducing Inventory Investment and Maximizing Profits!

In response to numerous inquiries and recent questions from my clients, I am conducting a special teleseminar at 11:00am on Monday May 27th on How to reduce investment in inventory to improve order fulfillment, maximize cash flow and increase customer satisfaction. You can register by clicking here.

Join me for a full hour in which we uncover how to quickly design and implement an inventory strategy that will maximize profits and radically increase customer order fulfillment. Based on my work with numerous top performing clients, you will quickly learn how to:

•   Identify the weaknesses in your current inventory management program.

•   Understand how to "plug" inventory leaks and build a solid inventory strategy.

•   Minimize your investment in inventory by maximizing your supplier relationships.

•   Engage staff to ensure your inventory strategy "sticks."

Best of all, there is no charge to join this teleseminar (and if you can't make the session, don't worry, I will send you an MP3 recording within 48 hours of the teleseminar).

Spend an hour with me and learn how to save thousands of dollars (if not tens of thousands) in inventory investment. You won't regret it! Register now by clicking here.

Time is Running Out to Join Our Upcoming FREE Webinar:

 Effective Leadership for Maximum Results

June 24th  at 11:00am EST

In this webinar we will contrast the difference between effective and ineffective front line leaders. More importantly we will discuss how to develop the traits to be an effective leader, balancing the demands of senior management and employees to achieve the organizations strategy. Sign up here.

This webinar is geared toward front line leaders who wish to improve their performance and for senior managers and business owners who lead front line leaders. For more information and to register for this event you can click here, or visit our website here.

© Copyright Shawn Casemore 2013. All rights reserved.

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Name: Shawn Casemore
Title: President
Group: Casemore and Co Incorporated
Dateline: Chatsworth, ON Canada
Direct Phone: (519) 379-7697
Main Phone: (519) 379-7697
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