Home > NewsRelease > Casemore's Critical Links Newsletter - April 22, 2013
Casemore's Critical Links Newsletter - April 22, 2013
Shawn Casemore - Accelerate Sales Growth Shawn Casemore - Accelerate Sales Growth
Owen Sound, ON
Monday, April 22, 2013

Issue No. 16
April 22, 2013
Welcome to Casemore's Critical Links, a bi-weekly e-zine providing business owners, executives and advisors with pragmatic advice to help create measurable performance. Feel free to send us your comments and questions. We would love to hear from you!
                        The Three "A's" of Change
I spent some time last week working with a client in Calgary. I have made several trips to Calgary as of late and I am noticing a shift in the enthusiasm of business owners, particularly those who support the oil and gas industry. Of those with whom I have spoken, many are concerned about the impact of the new oil reserves in the United States and what impact this might have on Canada as we export a significant portion of our oil to our closest neighbor.


You know, it is virtually impossible to avoid change in today's market. Just ask those that manage stocks for a living. There is no such thing as a "safe" investment anymore. Think about how this has impacted us personally. If you rushed out to buy a blue ray disc player, you're likely considering NetFlix right about now; if you were the first to purchase an iPad, it's likely that the new iPad mini is beginning to look appealing.


Some of my best clients are those who consistently anticipate change. In fact, many of them actually seek out change in an attempt to create a competitive advantage. Here are some of the questions they consider to help them stay at the bleeding edge of change:

  • What would happen if your largest or most significant client disappeared?
  • What if your regional, national or international sales opportunities dried up overnight?
  • What would happen if your customers demanded online order capabilities?
  • What would happen if your star employee(s) left?
  • How would you respond to a tax audit?
  • How would you adapt to a transformation of the technology that supports your business?
  • How would you adapt to a new, larger competitor entered your marketplace?
When considering these questions, I want to suggest to you that in order to effectively manage change you need to consistently employ the Three "A's" of Change.
  1. Acknowledge that change is a constant; that initiating change is a more manageable approach than reacting to change that we are dealt.
  2. Absolve to identify and respond to change as quickly and effectively as possible. Procrastination is a killer when it comes to finding a means to manage change.
  3. Adapt quickly to change, whether it is dealt to you, or self initiated. Developing an attitude and in turn a culture that adapts quickly to change is the foundation for creating competitive advantage.
The only thing that we can reasonably predict today is that something will change tomorrow. It's not a matter of when change will impact me, but how it will impact me. So how will you manage the next change that arises? Will you acknowledge, absolve and adapt, or simply react and respond? Which sounds like a more proactive approach to you?

Operational Leader Webinar Series

Join us June 24th  at 11:00am EST for a FREE webinar:

Effective Leadership for Maximum Results!

Businesses thrive or "thud" as a direct result of front line leadership. Those leading teams from the front lines must be able to interpret the organizations strategy and have the ability to engage others around it's effective execution. Don't miss this our second webinar in our 2013 Operational Leader Webinar Series aimed at assisting our clients, colleagues and peers with improving their operational performance. 

In this webinar we will contrast the difference between effective and ineffective front line leaders. More importantly we will discuss how to develop the traits to be an effective leader, balancing the demands of senior management and employees to achieve the organizations strategy. This webinar is geared toward front line leaders who wish to improve their performance and for senior managers and business owners who lead front line leaders. For more information and to register for this event you can visit our website homepage.

Space is limited! New Operational Leader Coaching Program

Be held accountable for results with Shawn as your personal advisor!

Space in our new  Operational Leader Coaching Program is filling up fast. If you think this program might be of value for yourself or your employees, contact Shawn directly to discuss if the program is the right fit.

© Copyright Shawn Casemore 2013. All rights reserved.


P.O. Box 996, Owen Sound, ON., N4K 6H6 | Tel: 519-470-7697 | E-Mail: Info@CasemoreAndCo.com

News Media Interview Contact
Name: Shawn Casemore
Title: President
Group: Casemore and Co Incorporated
Dateline: Chatsworth, ON Canada
Direct Phone: (519) 379-7697
Main Phone: (519) 379-7697
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