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CEOs Can Jeopardize Companies When They Go Public With Personal Opinions
Edward Segal, Crisis Management Expert Edward Segal, Crisis Management Expert
Washington, DC
Wednesday, February 10, 2021


Goya's board of directors finally had enough of what CEO Robert Unanue had to say to the world in support of President Donald Trump's claims of voter fraud in the 2020 presidential election. As reported by CNN, recently the directors of the Latino food company voted to censure Unanue and prohibit him from speaking to the media without their consent.

Crisis management expert and author Edward Segal said, "Unanue is the latest business leader to suffer the consequences for going public with opinions and views counter to the best interests or policies of their companies and organizations."

Writing in a recent article for Forbes.com, Segal noted. "Whether via speeches, news interviews, or social media, corporate executives who give public voice to their private thoughts can inflict serious damage on their image, credibility, and career prospects—not to mention the reputation, relations with customers, and the bottom line of their organizations."

Segal's article can be read at http://www.forbes.com/sites/edwardsegal/2021/01/28/ceos-put-careers-and-companies-at-risk-when-they-go-public-with-personal-opinions/

He is the author of the recently published book on crisis management — "Crisis Ahead: 101 Ways to Prepare For and Bounce Back from Disasters, Scandals, and Other Emergencies" (Nicholas Brealey). It was named by Book Authority.com as the #1 best book to read on crisis management in 2020 and one of the best books of all time about the topic. Order a copy of and learn more about "Crisis Ahead" at https://publicrelations.com/order-book/

Segal also hosts the "Crisis Ahead" podcast which features guests who discuss their experiences and observations about various crisis management situations and what others can learn from those situations. 

The podcast can be seen on YouTube at https://m.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw, and heard on Apple. Google and other podcast sites including Podbean at  https://thecrisisaheadpodcast.podbean.com/


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Name: Edward Segal
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