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Better For Who? Customers? Brands?
From:
Liza Amlani -- Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, Other
Tuesday, September 16, 2025

 

Canadian Tire Corporation and Tim Hortons have teamed up on a loyalty partnership…but is it really about customers, or just chasing incremental share?

This is less about customer delight and more about two legacy brands scrambling for incremental share in an oversaturated loyalty market.

Canadians are already juggling too many programs, and unless the value proposition is simple, transparent and genuinely rewarding, this risks becoming just another corporate tie-up that benefits the brands more than the shoppers.

About Retail Strategy Group

Founded in 2020, Retail Strategy Group works with market-leading brands to help them improve profitability and increase organizational effectiveness. The firm produces a weekly newsletter, The Merchant Life, where retail executives find the best retail insights and new, provocative ideas. For more information, visit www.retailstrategygroup.com.
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News Media Interview Contact
Name: Raj Dhiman
Title: President
Group: Retail Strategy Group
Dateline: Toronto, ON Canada
Direct Phone: 416-627-3008
Main Phone: 8886568266
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