FOR IMMEDIATE RELEASE

BIS Marks 44 Years with New "Dating Service of PR" Video

GREENSBORO, N.C. — Broadcast Interview Source (BIS), founded in 1984 by Mitchell P. Davis, today announced the release of a new video campaign highlighting its core mission: connecting journalists with credible expert sources—while helping experts gain media exposure.

At the center of the campaign is a new five-minute video, designed with a unique structure: the full value proposition is delivered in the first 60 seconds for fast viewers, followed by a deeper explanation of the platform's origins, growth, and continued relevance.

The video—now featured on the company's landing pages—asks a simple but powerful question:

"Which are you—a journalist or an expert?"

FREE ACCESS FOR JOURNALISTS AND EXPERTS

Broadcast Interview Source operates on an open-access model:

• Journalists use the platform free to find credible sources and get answers quickly
• Experts participate free, gaining visibility and responding to media inquiries
• Optional upgrades for experts provide enhanced exposure, promotion, and distribution

"Journalists get sources. Experts get exposure," said Davis.

"That works best when access is open and easy."

FROM A PRINT DIRECTORY TO A DIGITAL PLATFORM

BIS began as the Talk Show Guest Directory, a 64-page booklet mailed to approximately 750 media contacts—primarily talk radio producers.

Before the internet, before search engines, journalists needed a fast, reliable way to find expert guests.

The directory solved that problem—and became a go-to tool used repeatedly under deadline pressure.

Today, BIS has evolved into a multi-platform digital ecosystem serving journalists and experts worldwide.

RECOGNIZED BY THE MEDIA

The platform's unique role has earned notable media recognition:

• PRWeek: "A dating service of PR"
• The New York Times: "Dial-an-expert"
• USA Today: "A hot site"
• CNN: "An invaluable tool"

These descriptions reflect BIS's core function:

Matching journalists who need sources

with experts who want exposure—quickly and efficiently.

THE FIVE-MINUTE VIDEO: BUILT FOR TODAY'S ATTENTION SPAN

The newly released five-minute video is designed for modern viewing habits.

• First 60 seconds — delivers the full message
• Optional continuation — provides deeper context and story

The opening segment clearly states:

• Journalists find sources fast
• Experts gain media exposure
• The platform is free to use
• Experts can upgrade for additional visibility

At the one-minute mark, viewers are invited to continue:

"If you've got another four minutes… here's how it all started—and why it still works."

LOOKING AHEAD

After 44 years, the need remains unchanged:

• Journalists need credible voices
• Experts need visibility

Broadcast Interview Source continues to expand its tools and reach to serve both audiences.

"The mission hasn't changed," Davis said.

"Connect journalists with the right experts—fast."

ABOUT BROADCAST INTERVIEW SOURCE

Broadcast Interview Source (BIS) connects journalists with experts, authorities, and spokespersons across a wide range of topics. Founded in 1984 as the Talk Show Guest Directory, the company has grown into a multi-platform media resource serving journalists and experts worldwide.

Its flagship publication, the Yearbook of Experts, Authorities & Spokespersons, is now in its 44th annual edition.

MEDIA CONTACT

Mitchell P. Davis

Broadcast Interview Source

202) 333-5000 (call or text)

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P.S. — FIVE-MINUTE VIDEO SCRIPT

[0:00–1:00 — CORE MESSAGE]

Are you a journalist on deadline… looking for expert sources fast?

Or are you an expert… looking for media exposure?

Which are you?

Journalists:

Find credible experts. Get answers fast. Meet your deadlines.

Experts:

Get interviewed. Get quoted. Get discovered.

For over 44 years, we've connected journalists and experts.

"A dating service of PR."

Journalists get sources. Experts get exposure.

It's free for both. Experts can upgrade for more visibility.

That's why we've been called… "Dial-an-expert."

[1:00 — PAUSE]

If you've got another four minutes…

here's how it all started—and why it still works.

[1:00–2:00 — ORIGIN]

Back in 1984—before Google—journalists needed experts fast.

We created a simple solution:

a printed directory mailed to radio producers.

[2:00–3:00 — SUCCESS]

They used it every day.

Under deadline.

It became a trusted tool.

[3:00–4:00 — TODAY]

Now it's digital.

Search experts.

Ask questions.

Connect instantly.

[4:00–5:00 — CLOSE]

Journalists get sources.

Experts get exposure.

For over 44 years…

we've made that connection happen.

"Dial-an-expert."

Join now — free for journalists and experts.