Audacy is launching an FM sports talk station in Los Angeles branded “97.1 The Fan.” The company is splitting the AM/FM simulcast of all-news KNX to give the LA market its first-ever FM sports talker. The moves gives Audacy an FM sports talk outlet in all of the top 10 markets. Andrew Williams will serve as the station’s brand manager. Audacy says, “With the addition of ‘97.1 The Fan’ to its lineup alongside KNX News 1070, Audacy also increases its commitment to providing Los Angeles with even more of the best in local news, sports, traffic, and information. Both brands will also be available through the Audacy app, partner streaming platforms, and all social channels.” Audacy West regional president Jeff Federman states, “Los Angeles is the epicenter of the sports world, and ‘97.1 The Fan’ is its new voice. With legendary franchises and global events like the FIFA World Cup and the 2028 Summer Olympics on the horizon, the time was right to bring our industry-leading sports programming to this market. The Voice of LA Sports will be a 24/7, multiplatform home where fans are part of the conversation every day, building on the same commitment to local connection that has made KNX News a trusted cornerstone in Los Angeles and strengthening our overall offering.” Audacy chief business officer Chris Oliviero adds, “This launch further strengthens Audacy as the unrivaled leader in sports audio, reaching more sports listeners than our eight closest competitors combined. Adding Los Angeles – one of the most passionate and influential sports markets in the country – completes our presence across the top 10 markets and meaningfully expands our reach and scale. It allows us to deliver even greater impact for listeners and partners through premium content, unmatched distribution, and deeper fan engagement.”