The expansion of the relationship between Amazon Ads and iHeartMedia is something the latter says will “soon extend the scale and reach of broadcast radio to Amazon DSP.” Amazon says DSP is “an omnichannel media solution that simplifies the ad buying experience.” This new deal provides advertisers using Amazon DSP access to iHeartMedia’s streaming audio portfolio. The companies add that access to iHeartPodcasts and the scale and reach of its broadcast radio stations will follow in 2026. Meredith Goldman is director, Amazon DSP, Amazon Ads and she says, “Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities. Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media.” iHeartMedia chief business officer Liz Coffey adds, “Making iHeart’s premium audio inventory available through Amazon DSP, unlocks scale with deep listener engagement and proven performance. And with accessibility to Broadcast Radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media; addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency.”