Thursday, December 8, 2011

 AmaWaterways Lands International Herald Tribune with ExpertClick's NewsReleaseWire Service



Brad Butler from Promotion In Motion PR with the IHT story.

The original news release on August 23rd, 2011 is shown below:

The Timeline:

Step 1) Mr. Butler wrote the story about the AmaWaterway's Cambodia River Cruise. (August 23rd.)

Step 2) Mr. Butler sent the release via ExpertClick's NewsReleaseWire.

Step 3) Simon Marks -- a reporter for the Iternational Herald Tribune -- was promoted to see the story based on a Google Alert he had set up -- It found Brad's release, and send the headline to Mr. Marks (News Releases from ExpertClick are indexed by Google news.)

Step 4) Mr. Marks contacted Mr. Butler.

Step 5) Mr. Butler worked out the visit so AMA Chairman Jimmy Murphy and President Rudi Schreiner could be interviewed on the boat.

Sept 6) Mr. Marks visited the MS AmaLotus in Cambodia did the interview and got a tour of the new ship. ( September 15.)

Step 7) The story ran on the New York Times International site: click here

Setp 8) The story took a half page on the back cover of the International Hearld Tribune -(November 8, 2011)

Step 9) Mr. Butler brought a framed copy of the International Herald Tribune newspaper to the client.