Have you ever checked out your competition's website? How does their headshot look? How does it compare to yours?

Many entrepreneurs are so focused on the products or services that they sell, that they forget about the importance of a good headshot to help promote their business. If you want to have the leading edge and trump the competition, you need to look credible and professional.

Be honest. Is it time to update your headshot? Confused about how to make your better? Then check out these 5 simple Tips to create a superstar headshot!

1. Get a Professional Headshot

Too many people have their photo taken their photo outside in front of a tree. This looks amateur. You need to hire a professional photographer to take your picture inside a studio with flattering lighting.

2. Shoot from above

For one of your shots, try sitting down low and have the photographer get up on a ladder and shoot down. This might sound strange and feel even stranger while it's happening, but it looking up makes you lift your chin and the shot can be very flattering.

3. Don't put your hands in the shot

There is nothing more cheesy than the tired old pose of your hand under your chin. Keep your hands out of the shot, so the focus is on your face, for a photo that lets your personality shine through.

4. Have your make up applied by a professional

If you think you don't need make-up, think again. (even men need a little powder). A professional make-up artist understand photographic lighting and will make you look more energetic, more attractive and more confident, guaranteed.

5. Don't Sit Still

While the photographer is shooting, try tilting your head a little, lift and lower your chin, angle your shoulders slightly. Keep trying new positions. A good photographer should direct you to do these things, but if not, you want to make sure you keep things moving for a fresh, natural and warm (not posed) shot.

Deborah Boland is an award winning TV producer who has booked, supervised and produced over 8,000 guests for television. She is the executive producer and host of the hit HGTV design series "Backyard Pleasures" and has spent 20 years in front of the camera as a reporter, news anchor and host of countless lifestyle and talk shows.Currently, Deborah coaches executives, authors, speakers and entrepreneurs how to get on TV and Communicate with Star Presence.