Mom influencers are more than just social media personalities—they are community builders, entrepreneurs, and trendsetters shaping the way we see modern parenting. Whether they’re sharing real-life motherhood moments, business success stories, fitness tips, or parenting hacks, these influencers offer valuable insights and relatable content that resonates with millions.
Based on my own experience in influencer marketing, let me introduce you to 15 of the top mom influencers who are redefining what it means to be a mother in 2025. From viral TikTok moms to Instagram lifestyle experts and YouTube parenting gurus, these women are not only raising kids but also building brands, launching businesses, and inspiring countless followers.
In short, why would you want to follow mommy influencers, or work with them as part of your brand’s marketing efforts? Hopefully after reading this post you’ll know why and agree that these “mompreneurs” are amazing!
What Are Mom Influencers and Why Are They So Popular?
Mom influencers are social media influencers who focus their attention not merely on a passion for fashion or simple lifestyle content, but engaging content focused on parenting. Mom influencers offer insightful content regarding the ins and outs of being a mother to children and regularly post relatable mom content on their social media platforms.
Mom influencers have changed the social media game by offering peeks into their everyday life. These peeks often provide real-life examples of parenting, or to reveal the beauty of parenting. They are best known for developing engaging content around their daily life.
Mom influencer content typically involves mothers who provide authentic and relatable parenting content, rather than picture-perfect perfection. These accounts tend to show the realities of busy life and the experiences you might go through on your motherhood journey.
Brands love working with mommy influencers, because these influencers have a unique niche and are able to readily build trust with their audience through storytelling. Moms have immense purchasing power, so this is a segment of the social media market that brands and companies love.
The 5 Types of Mom Influencers You’ll Find Online
Although most moms who fill the influencer space discuss their personal life, the way that it is expressed is typically divided into one of five types. These types might offer many different types of content, ranging from fashion content to healthy recipe ideas, but all offer family content. The following types are the five most common types of mom influencers I have seen:
- Parenting Experts – Parenting experts are those who share personal experiences, real-life advice, and tips for child-rearing. They often strike a delicate balance between speaking with authority and speaking to a peer.
- Lifestyle & Fashion Moms – Lifestyle and fashion moms cover fashion trends and fashion tips while balancing motherhood. They may discuss personal style, or may focus more on home decor, or beauty trends.
- Fitness & Wellness Moms – Fitness moms also offer personal experiences to their audience, but with an emphasis on health, self-care, and postpartum fitness. They may focus on postpartum experiences initially, then move to general parenting and health content.
- Mompreneurs & Business Moms – Mompreneurs turn their influence into a full-fledged brand. They may give their audience tips on how to be both a nursing mama and a working parent, or may offer parenting advice as it relates to running a business as a parent.
- Humor & Relatable Moms – These moms use comedy and real-life stories to connect with their audience. They often sprinkle product recommendations into their content, by detailing their favorite products or products that help them stay afloat.
15 Mom Influencers You Should Be Following in 2025
If you are looking for valuable insights into parenthood, heartfelt moments, and a slew of parenting moments to help you take a peek into the parenting process, I have cobbled together 15 of the best mom influencers currently creating content.
@mrsgifletcher There was lots of fighting and shouting earlier (perhaps expected at this point in the long holidays) and no one really wanted to do anything that I suggested. So I very quickly put together a lunch – sandwiches, crisps and bits (I didn’t ask what anyone wanted – I didn’t want to open that can of worms) and told them all to get in the car. We were going out. Oh how they moaned… but then we got to the woods, ran around, enjoyed our picnic and made a lot of noise. Sometimes we all need to just get outside and blow away the cobwebs! Xx #family #familylife #mumlife #outdoors #nature #englishcountryside
? original sound – Giovanna Fletcher
Giovanna Fletcher is a best-selling author and podcaster. Her brand is called Happy Mum, Happy Baby. Her platform advocates for maternal mental health and delivers valuable insights into the realities of motherhood. She strives to provide a genuine connection between her and her audience.
@louisepentland ad??? Meet Fayebelline, my uni bestie and ‘Mum’ of our friendship group???????. We were roomies for 3 years and had the time of our lives! As we’ve grown up and into jobs, families, new towns and our big girl lives it’s become harder and harder to spend real, true quality time together. UNTIL THIS CRUISEY GIRLS TRIP!!! Wooohoooo!!! ???????????????? We’ve had the BEST week aboard Arvia of P&O Cruises. We talked, we laughed, we ate (a lot), explored and rested. Time is the most ?precious? thing we have in this life and that’s exactly what this cruise gave us. We both noticed that we got to be ‘Louise & Faye’ again. Obviously we adore being Mums, Wives/Wives-to-be and all the other things we are but to take that all off for a few days and just be the two 18 year olds that met on the first day of university, it was special. I’ll treasure this last week for years. I work with #PandOCruises as a job but when I do things like this, it turns into something else. Not work, just joy. The gift of time and memories and someone I dearly love. ??? Is there anyone in your life you’d love to do this with? If you can, do it! At least look online and see if you could because I honestly don’t think you’d regret it ?????? Alright, that got a bit more slushy than I thought it would but you know what I’m like! Couple more reels to come but for now, hope this made you smile and dream of your own Girlie Cruisie next year! ?
? original sound – Louise Pentland | OG Creator ?
Louise Pentland is an OG YouTuber, turned mom influencer and author. Pentland’s content balances family life, self-care, and entrepreneurship. As a lifestyle and business mom influencer, she gives insights into how to nurture a balanced lifestyle. The fusion of lifestyle and business is unique in her niche, and can tap into a segment of this market that might frequently be overlooked.
Aspen Ovard Ferris is known for minimalist parenting and the home aesthetic that accompanies that style of parenting. Her parenting tips focus on motherhood and minimalist living. She often merges motherhood with style and travel.
4. Anna Saccone (Parenting & Wellness)
Anna Saccone shares family life, nutrition, and wellness tips. Her focus on motherhood involves honest insights on motherhood and self-growth. She is a seasoned blogger who shares content while maintaining authenticity. Mom influencers often design their content to maximize authenticity, and Anna Saccone manages this in spades.
Further Reading: Blogging vs Social Media: Learn Their Differences and How to Best Use Them Together
5. Amber Clark (Beauty & Business)
Amber Clark is the founder of DAE hair. Her content revolves around balancing business and motherhood. She is a great example of a mommy blogger who blends influencing and entrepreneurial spirit, and has been called a “mompreneur” as a result. She is a great example of leveraging her influence to launch a business.
Mikayla Shocks combines family and faith in her content. She is a mommy blogger with young kids, and shares her days while fusing motherhood and her beliefs. She is often tagged for her honest, raw family content. She can be a valuable resource for similarly-minded moms who may not always find content that speaks to them.
Colleen Ballinger is a YouTube star known by her username Miranda Sings. She shares her real mom journey while mixing comedy, parenting, and behind-the-scenes peeks into contemporary life. Her content’s focus on both entertainment and family makes her unique among her peers, as she provides far more than basic insights. Instead, she delivers insights wrapped in humor.
8. Chiara Ferragni (Fashion & Entrepreneurship)
Chiara Ferragni is a global fashion icon and a successful business owner. Nevertheless, she uses her platform to show the balance of family life and business at the highest level. She is among the highest level of digital content creators, but still takes the time to share motherhood content amidst her awesome life. She is one of the truly famous mom influencers I’ve included here.
Further Reading: The 6 Different Types of Social Media Marketing: Find the Best Fit for Your Brand
Joanna Goddard is perhaps best known as the founder of Cup of Jo. Cup of Jo is one of the biggest mom blogs in existence. It offers life hacks, peeks into contemporary life from many different mothers, and includes content on relationships, life, and careers. Once a single blogger, her blog has grown to encompass many digital content creators.
Christine Andrew is the founder of the Hello Fashion Blog. As its name suggests, it mixes style and motherhood. Christine Andrew is unique among the motherhood content blogs, as it includes heartwarming content about blended families and travel.
Julia Berolzheimer combines home and style. Her content shares elegant home decor, fashion, and motherhood. Her content is another unique entry into this niche, as it shows how a luxury lifestyle can meet modern mom life. Her focus on fashion can bring in fashion enthusiasts, without sacrificing the journey of motherhood.
Further Reading: 15 Best AI Caption Generators for Social Media to Check Out
12. Tammy Hembrow (Fitness & Motherhood)
Tammy Hembrow is a fitness mogul and a postpartum workout queen. Her content shows the joy that can be found in the postpartum journey when you take time for self-care and fitness. Tammy Hembrow is known for teaching moms how to stay strong and confident post-baby.
13. Jessica Shyba (Family & Photography)
Jessica Shyba is a photographer, and is a pioneer in storytelling through family photography. She has long documented her family. Most notably, Shyba documented the bond between her kids and their rescue dog. This documentation went viral, and she has continued to post her journey of motherhood online.
14. Kristy Sarah (Humor & Family Entertainment)
Krisy Sarah is a TikTok sensation most well-known for her hilarious mom-life content. She is an influencer in parenting who creates content about pranks, parenting humor, and relatable skits. Her entertaining and engaging content is less about offering motherhood advice and more about relating to other moms online.
Further Reading: How to Create Content for Social Media in 2025: The Ultimate Guide
15. Livvie Jane (Intentional & Slow Living Motherhood)
Livvie Jane is an advocate for mindful, slow parenting. Her content focuses on meaningful moments over hustle culture, and her motherhood advice reflects her philosophy. She shares intentional living tips, the simple joys of motherhood, and her own family experiences. She is a great resource for moms looking for simple and slow parenting content.
How Mom Influencers Are Earning & Growing Their Influence
Brand partnerships and sponsorships are among the most common ways mom influencers earn and ultimately grow their influence. Disney, Walmart, and Meta, for instance, often sponsor this content. From fun activities for families to general parenting content, brand partnerships and sponsorships are valuable resources for mommy bloggers.
Many mom influencers also leverage their position to launch businesses. Amber Clark, for instance, launched DAE hair, while Chiara Ferragni has built a fashion empire. Although many of these mommy bloggers are among the influencers the biggest brands trust, brand sponsorships and partnerships are only one way moms can earn and increase their influence.
Content monetization is another avenue through which mom bloggers bring in revenue. YouTube ad revenue, TikTok Creator Fund, and affiliate marketing can all bring funds in for mom influencers. From heartwarming content sharing an affiliate link, to a video showing clips of an influencer’s awesome life, content monetization is an effective source of revenue.
Finally, mom influencers can produce courses, books, and podcasts to maximize their reach. Think Giovanna Fletcher’s Happy Mum, Happy Baby. By using their influence to expand their reach, mommy influencers can open up new streams of revenue.
Further Reading: 17 Amazing Benefits of Social Media Marketing That are Easy to Forget
How to Work With Mom Influencers as a Brand
Brands love collaborating with mom influencers, because they reach a large niche and do so in a way that is often organic and smooth. Moms can share life hacks using specific products, or share postpartum content identifying their favorite products and services. By sharing how they parent and live their lives, mom influencers can win over the trust of a given brand.
There are different mom influencers to choose from, and different campaigns call for different influencers. There are nano influencers in the mommy influencer niche, as well as micro influencers and macro influencers. Choose the grouping that best fits your brand and budget.
The nature of engaging an influencer in parenting means paying close attention to some safety considerations. Because many busy mama influencers have different levels of comfort sharing their children and their lives, any partnership should clearly outline expectations regarding content creation and family participation. From family travel adventures to sharing delicious recipes made at home, best practices suggest finding a perfect balance between marketing content and genuine connection with parents.
Conclusion
Mom influencers are more than content creators—they are changemakers, entrepreneurs, and community leaders who are redefining modern motherhood. Whether you’re looking for parenting tips, lifestyle inspiration, or just a laugh, these 15 mom influencers offer a fresh, real, and engaging look into family life.
The enduring influence of parenting influencers comes from relatability; many parents are looking for parents who share their same concerns and experiences, and mommy influencers step into that role beautifully. This makes them an invaluable resource to brands, as well, as they offer a unique audience with which to engage.
As social media continues to evolve, expect mom influencers to play an even bigger role in shaping trends, driving conversations, and partnering with brands to create meaningful connections.
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