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#139 Copywriter's A.I. Assisstant
Denny Hatch -- Direct Mail Expert Denny Hatch -- Direct Mail Expert
For Immediate Release:
Dateline: Philadelphia, PA
Wednesday, November 3, 2021

#139Blog Post – Wednesday, November 3, 2021




Postedby Denny Hatch


Copywriters'New A.I. Digital Assistant Spews Out OriginalCopy on Demand!



Dear Colleague,


Many years ago,I was a direct mail copywriter and writer/designer of space ads. Later I stumbled into startingWHO’S MAILING WHAT! – the newsletter and archive service. In 1992 I soldout to become editor and publisher of TargetMarketing Magazine. During those 30 years I traveled the country speakingand attending conferences, symposia, expos – all-manor of direct marketing gatherings.


I used to runinto an elegant, sunny gentleman from California named John Finn. He was an agent.His business was matching his stable of direct mail copywriters to direct mailmarketers who needed creative help.


Alas, Johnpassed away, and his son Kevin took over the business.


Meet Your Newest Assistant:
Mr.(or Ms.) A.I. Copywriter

Recentlyout of the blue (and out of my distant past) I received anunsolicited YouTube video from Kevin Finn calling attention to an “Artificial Intelligence” copywriting program. You feed info into the system on a product or service andthe specifics of the market you want to reach – including parameters such asprice and size.


      From Kevin’s EmailCover Letter

     Just a quick note to share this
tool that
     leverages an artificial intelligence
created byElon Musk. It helps
     copywriters speed up
the time ittakes
     to complete writing assignments –
     get started on them.


My understanding: this magical systemwill produce an avalanche of ideas based on highly successful copy that hasbeen vacuumed up on the worldwide Web. It will a) give you copy approach ideas;b) myriad headlines and subheads; c) actual copy; d) proprietary research intothe subject(s) at hand; d) plus a Guarantee: all material is original, none stolen,no theft of copyright.


The Pain-in-the-assBusiness
Of Time-Consuming Research

Okay, this system will not act as a substitutefor an experienced copywriter. But the USP (Unique Selling Proposition) seemsto be the guarantee to save you many hours of research.


If copywriters can dramatically cut downtime doing research, they can write more copy, serve more clients and make a tonmore money!


A PersonalConfession

I flat-out don’t understand any of this.




Consider this. Tens of thousands of graduates– M.A.’s, Ph.D.’s, doctors, lawyers, engineers, scientists and busines executivestook out enormous six-figure student loans to buy the knowledge needed to havegreat careers and get obscenely rich.


Today these hotshots are whining over thecrushing burden of being forced to repay the humongous student debt they accruedbuying knowledge. Many are simply defaulting on their loans.

Unlike These Struggling,Overeducated Deadbeats,
CopywritersGet Paid Big Money to Learn Stuff!

Think of it! As a direct marketingcopywriter, you are being paid gloriously fat fees for the fun (and lifeexperience) of learning about new business and consumer products and services.


Along the way in the course of your paid researchyou are also learning about new professions and are privileged to discover the lifestylesand needs of the customers who buy your client’s wares. You are being paidhandsomely for becoming an expert in myriad fields!


Think of it! After, say, 3 years of creatingdirect mail and digital offers, copywriters have been paid handsomely while acquiring the equivalent of an MBA in DirectMarketing!


             A Personal Request...
After you've learned about this revolutionary A.I.Assistant Copywriter, I’d love it if you would share your thoughts with fellow readers on this radical concept.
It should make for a fascinating discussion! Your choice:

1. Simply scroll down to the bottomof this page and leave a comment...


2. Email me your comment and I’ll enterit for you. I am Denny Hatch, dennyhatc@yahoo.com


Thank you!





Word Count: 629

You Are Invited to Meet Denny Hatch and
See His
26-minute Geezer-Fast Yoga Routine


At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press.He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletterand archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 yearshe has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.



Note to Readers:  
May I send you an alert when each new blog is posted? Ifso, kindly give me the okay by send
ing your First Name, Last Name and email to dennyhatch@yahoo.com. I guarantee your personal information will not be shared with anyone at any time for any reason. The blog is afree service. No cost. No risk. No obligation. Cancel any time. I look forward to being in touch!

Googleowns Blogspot.com and this Comment Section. If you do not have a Googleaccount — or if you find it too damn complicated — contact me directly and Iwill happily post your comment with a note that this is per your permission. Thank you and do keep in touch. dennyhatch@yahoo.com

Invitation to Marketers and Direct Marketers: 
Guest Blog Posts Are Welcome. 
If you have a marketing story to tell, case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: dennyhatch@yahoo.com
215-644-9526 (rings on my desk). 

You Are Invited to Join the Discussion.
News Media Interview Contact
Name: Denny Hatch
Group: Denny Hatch's Marketing Blog
Dateline: Philadelphia, PA United States
Direct Phone: 215-644-9526
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