Tuesday, February 26, 2013

Are you a financial advisor interested in launching a cost-effective marketing campaign to acquire physician clients? 

Share interesting medical tiidbits that reflect your own passions and interests. 

Let's say, for example, you have an interest in presidential history. How about sharing an article in which a physician offers a compelling argument that Lincoln had an inherited disorder of connective tissue called Marfan syndrome. This would explain Lincoln was over seven inches taller than the average man living at the time.  

Or maybe you're passionate about wrestling.  Lincoln was an accomplished wrestler. 

Here are some possible themes for social media posts, newsletter articles or your blog:

1. Stories behind medical break-throughs 
2. Stories about physicians who overcome adversity 
3. Health challenges Olympians have overcome
4. History of a disease
5. Heroes in your community
6. Physicians in the arts like Gertrude Stein.
7. Presidential health
8. Health challenges that musicians like Izthak Perlman have overcome
9. Fun facts about the body 
10. The medicinal qualities of food
11. Plant sources of pharmaceutical products 
12. Inspirational quotes
13. Medical humor

Sharing these fun tidbits on a monthly basis offers you a way to stay top-of-mind with  your clients, This is exactly the kind of information physicians share with their colleagues, thereby sppreading your name.

Vicki Rackner MD,  President of www.TargetingDoctors.com helps financial advisors acquire physician clients and keep them for life.  She regularly conducts an online interactive course: Cracking the Doctor Code.  The next session begins March 5,  2013.  To learn more call (425) 451-3777.