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Yearbook of Experts® member profiles
Anne Janzer -- Membership Expert
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About: Anne Janzer is an award-winning author on a mission to help people communicate more effectively through writing. As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She is author of the books Writing to Be Understood, The Writer’s Process, The Workplace Writer’s Process, and Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.
Robbie Kellman Baxter -- Membership Expert
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About: Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.
 

Recent News Releases
 Date HeadlineParticipant Name
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03/17/2020
Robbie Kellman Baxter -- Membership Expert
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01/29/2020
Anne Janzer -- Membership Expert
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11/17/2019
Robbie Kellman Baxter -- Membership Expert
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05/28/2019
Anne Janzer -- Membership Expert

Blog Posts
 Date HeadlineParticipant Name
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01/17/2022
Taco Bell Wins the Subscription Business Robert Skrob -- Subscription Membership Retention Expert
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01/11/2022
Are you Planning or Resisting? Anne Janzer -- Membership Expert
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01/03/2022
Improving Annual Subscriber Renewal Rates Robert Skrob -- Subscription Membership Retention Expert
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12/28/2021
Planning Your Writing Year Anne Janzer -- Membership Expert
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12/27/2021
Win back Your Past Subscribers to Grow Faster Robert Skrob -- Subscription Membership Retention Expert
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12/20/2021
Why Subscribers Quit and How to Stop Them Robert Skrob -- Subscription Membership Retention Expert
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12/14/2021
The Gifts of Writing Anne Janzer -- Membership Expert
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12/13/2021
The Netflix Subscription Marketing Strategy You Should Be Using Right Now Robert Skrob -- Subscription Membership Retention Expert
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12/06/2021
Subscriber Cancelation Processes and Retention Robert Skrob -- Subscription Membership Retention Expert
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11/30/2021
Books for Writers, 2021 Edition Anne Janzer -- Membership Expert




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