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Yearbook of Experts® member profiles
Robbie Kellman Baxter -- Membership Expert
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About: Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.
 

Recent News Releases
 Date HeadlineParticipant Name
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03/17/2020
Robbie Kellman Baxter -- Membership Expert
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01/29/2020
Anne Janzer -- Membership Expert
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11/17/2019
Robbie Kellman Baxter -- Membership Expert
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05/28/2019
Anne Janzer -- Membership Expert

Blog Posts
 Date HeadlineParticipant Name
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01/24/2023
Playing with Short Sentences Anne Janzer -- Membership Expert
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01/16/2023
Do THIS, not THAT Robert Skrob -- Subscription Membership Retention Expert
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01/10/2023
Deliberate writing practice Anne Janzer -- Membership Expert
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01/05/2023
January Writing Challenge Anne Janzer -- Membership Expert
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01/02/2023
How to Increase Annual Billing Renewal Rates Robert Skrob -- Subscription Membership Retention Expert
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12/19/2022
Twitter’s Big Subscription Opportunity Robert Skrob -- Subscription Membership Retention Expert
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12/13/2022
Writing for Two Reading Modes Anne Janzer -- Membership Expert
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12/05/2022
3 Myths that Slow Subscription Growth Robert Skrob -- Subscription Membership Retention Expert
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11/29/2022
Three Life Lessons from Writing Books Anne Janzer -- Membership Expert
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11/28/2022
Hacks to Simplify Subscription Growth Robert Skrob -- Subscription Membership Retention Expert




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