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Featured News Releases
Ten Years Hence: Robbie Kellman Baxter, The Membership Economy
Subscription Marketing: Now Updated for 2020
Yearbook of Experts
®
member profiles
Anne Janzer -- Membership Expert
Click to see complete Profile
Updates
The Story Advantage: A Book Review
What Real Writers Look Like
Writing as Planting Trees
Fear Freezes, Hope Motivates
Books to Give Writers, 2020
Rethink the Bins: A Book Review
Topics:
Content Marketing
,
Business Writing
,
Business Writing
,
Marketing Communications
,
Writing and Publishing
,
Non-Fiction Books
,
Subscription Marketing
About:
Anne Janzer is an award-winning author on a mission to help people communicate more effectively through writing. As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She is author of the books Writing to Be Understood, The Writer’s Process, The Workplace Writer’s Process, and Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.
Robbie Kellman Baxter -- Membership Expert
Click to see complete Profile
Updates
Ten Years Hence: Robbie Kellman Baxter, The Membership Economy
Freemium works best in three scenarios:
Topics:
Consulting
,
Strategy
,
Retention
,
Membership
,
Keynote Speaking
,
SaaS
,
Subscription Marketing
About:
Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.
Recent News Releases
Date
Headline
Participant Name
03/17/2020
Ten Years Hence: Robbie Kellman Baxter, The Membership Economy
Robbie Kellman Baxter -- Membership Expert
01/29/2020
Subscription Marketing: Now Updated for 2020
Anne Janzer -- Membership Expert
11/17/2019
Freemium works best in three scenarios:
Robbie Kellman Baxter -- Membership Expert
05/28/2019
Writing to Be Understood Wins Independent Publisher Book Award
Anne Janzer -- Membership Expert
Blog Posts
Date
Headline
Participant Name
01/21/2021
7 Secrets to Subscription Trial Conversion
Robert Skrob -- Subscription Membership Retention Expert
01/19/2021
Netflix Subscription Marketing
Robert Skrob -- Subscription Membership Retention Expert
01/15/2021
The Story Advantage: A Book Review
Anne Janzer -- Membership Expert
01/14/2021
3 Ways to Get More New Subscribers
Robert Skrob -- Subscription Membership Retention Expert
01/12/2021
What Real Writers Look Like
Anne Janzer -- Membership Expert
12/28/2020
Writing as Planting Trees
Anne Janzer -- Membership Expert
12/08/2020
Fear Freezes, Hope Motivates
Anne Janzer -- Membership Expert
12/07/2020
Books to Give Writers, 2020
Anne Janzer -- Membership Expert
11/28/2020
Rethink the Bins: A Book Review
Anne Janzer -- Membership Expert
11/23/2020
Writing Isn’t a Monologue
Anne Janzer -- Membership Expert
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