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Yearbook of Experts® member profiles
Robbie Kellman Baxter -- Membership Expert
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About: Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.
 

Recent News Releases
 Date HeadlineParticipant Name
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03/17/2020
Robbie Kellman Baxter -- Membership Expert
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01/29/2020
Anne Janzer -- Membership Expert
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11/17/2019
Robbie Kellman Baxter -- Membership Expert
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05/28/2019
Anne Janzer -- Membership Expert

Blog Posts
 Date HeadlineParticipant Name
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07/04/2022
Subscription MVP for Success Robert Skrob -- Subscription Membership Retention Expert
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06/28/2022
Noticing Your Muse Anne Janzer -- Membership Expert
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06/27/2022
Subscription Retention Made Easy Robert Skrob -- Subscription Membership Retention Expert
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06/20/2022
Stops Subscribers from Canceling Robert Skrob -- Subscription Membership Retention Expert
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06/14/2022
Reasons Not to Rush the Writing Anne Janzer -- Membership Expert
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06/06/2022
#1 Subscriber Retention Secret Robert Skrob -- Subscription Membership Retention Expert
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06/02/2022
Get the Word Out, Free in June Anne Janzer -- Membership Expert
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05/31/2022
Don’t Show Me All Your Research Anne Janzer -- Membership Expert
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05/30/2022
Online Community Success Revealed Robert Skrob -- Subscription Membership Retention Expert
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05/23/2022
Be Unleavable Leadership for Subscriber Retention Robert Skrob -- Subscription Membership Retention Expert




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