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Search Engine Optimization
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Yearbook of Experts® member profiles
Jennifer Beever
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About: Jennifer Beever is the original 'CMO for Hire' who drives marketing results for clients through both traditional and online marketing. Jennifer and her team have planned and launched strategic marketing campaigns for B2B companies, with particular emphasis on digital marketing since 1998. Jennifer received the Inbound Marketing Certified Professional (IMCP) with Honors Distinction, which only 1...
Searchjacking Institute
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About: SearchJacking is best described by Mark Scheafer at BusinessGrow.com; He defines it as: 'When a topic gets hot, the Internet Bad People quickly catch on and capitalize by finding ways to catch the wave with their own spammy offerings. It could have been worse — there were so many posts about the subject that it is pretty saturated with legitimate content but you can see how not protecting yourself as your business grows can provide vulnerabilities to your brand.' See his blog post at: https://tinyurl.com/SearchJacking
 




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