Friday, November 3, 2017
As a Member of the Board of Directors of NABOE I would like to invite you to our special event focusing on the needs of CEOs, owners, "C" level executives and other senior management staff.
A National Association of Business Owners & Entrepreneurs (NABOE) Special Event:
Special Guest Speaker and Entrepreneur, Bob London
You Are Not Your Customer
5 Questions that will Reveal Your Customer's True Perspectives
Everything great that's ever happened in business started with understanding the customer's perspective. But too many CEOs, business owners and (gasp!) marketers skip that critical step. They believe they instinctively know what the customer needs and wants. So they make decisions without ever asking the right questions. The result? A world of ineffective, "me too" marketing that doesn't resonate with the target. Bob London will show you how to solve this problem by providing five highly provocative, insight-producing questions that your customers (and prospects) will be happy to answer. Their responses might surprise you—and will definitely help you improve your positioning and messaging based on what's important from the customer's perspective. All you need to do is ask them.
Thursday, November 9th, 2017
7:15am-9:30am EST
Columbia Country Club
7900 Connecticut Avenue
Chevy Chase, MD 20815
Registration is required: http://naboenov.eventbrite.com
Ines LeBow is the CEO, Transformation Executive for ETS. She is a known catalyst for business operations, bringing 30+ years of hands-on experience. Ines has a long history of being recruited into senior executive roles to improve the execution of business operations and to drive revenue growth. Properties. You can see her LinkedIn Profile at www.linkedin.com/in/ineslebow, view the ETS website at www.transformationsolutions.pro, or email her directly at ilebow@transformationsolutions.pro.