Personal branding. You might think that is a topic for writers, speakers, coaches, and entrepreneurs. That is actually who You are the Brand by Mike Kim is written for. But if you are a leader trying to lead more effectively and influentially, this might be the most unusually valuable book you read this year.

While branding is usually thought to apply mainly to organizations or products, this book is about personal branding. Mike defines branding as about:

• Ideas
• Expertise
• Reputation
• Personality

When you look at those four items, you can see the direct connection to how clarity and effectiveness with those four areas can help you be a better leader.

Now that I have your attention, let’s look at the book.

It is a practical, conversational read to help you step into who you are to create a more consistent and intentional brand for yourself.

The book isn’t written for leaders directly. But all the chapters will speak to you if you open your mind and look a bit more broadly. Whether it is the chapter on style and approach, on stories and storytelling, or on positioning, all have relevance for us as leaders. The chapter on creating your point of view might be the most valuable as we continue our leadership development.

Sometimes when I recommend books, I get specific with the ideas you might want to focus on. Here, since most of you are practicing leaders, my hope is that you will read this book and find your own key lessons and ideas.

If you want a deeper dip into this book and its ideas as a way to “try before you buy” or to learn while you wait to get your copy, I recommend listening to the conversation Mike and I had live last week.

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