Sarah Shirck will expand agency’s portfolio of capabilities

Yes& announced the appointment of Sarah Shirck as Senior Vice President of Organizational Growth and Development. In her new role, Shirck will lead process improvement for the agency and establish a new organizational transformation and executive development practice for the benefit of Yes& clients.

According to a release, “strong demand for its sophisticated integrated marketing services has led to explosive growth for Yes&, which was recently named to the Washington Business Journal’s “Fastest 50” for 2023. Shirck will ensure that the agency’s internal workings match the excellence of its client products and outcomes, while further broadening the Yes& portfolio of capabilities.

“Shirck is an expert in organizational management, project management, Agile product delivery, and transformations. She has directed full life cycle software development using traditional waterfall and Agile frameworks such as Scrum, SAFe and Kanban. Uniquely, she also has relevant experience in both agency- and client-side advertising and public relations. Prior to joining Yes&, Shirck was Business Partner at SEI. Earlier she was with Excella Consulting, Southern Cross Aviation, and McCann Erickson.”

“Yes& has always viewed marketing through an organizational development lens,” said Robert W. Sprague, Founder and CEO, Yes&. “Much of our work, ranging from corporate rebrandings to employee or member engagement campaigns, is fundamentally intended to transform an organization or industry. Sarah will make our capabilities in this respect even more robust.”

Shirck is leading a multidisciplinary team known as the PIT (for Process Improvement Team) Crew. With representatives from project management, account management, creative, IT, and human resources, the PIT Crew is systematically removing barriers and instituting new procedures to boost team performance.

“What forward-looking clients need from their agencies today is problem solving and business acumen,” commented Jeb Brown, Chairman and COO, Yes&. “We are very excited to have someone as experienced as Sarah on our team. Not only will Yes& attain a new level of operational excellence, but our clients will be able to draw on Sarah’s expertise and insights as part of our integrated offerings.”

Yes& is a Capitol Communicator sponsor.