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Why Winning An Election Is Less Expensive Than What You Think
From:
Dr. Louis Perron - Political Consultant Dr. Louis Perron - Political Consultant
For Immediate Release:
Dateline: Zurich ,
Sunday, January 19, 2020

 

Why Winning An Election Is Less Expensive Than What You Think

Sunday, 19 January 2020

Winning an election campaign is less expensive than what you think for two reasons. First, the impact of money is generally overestimated. And second, a lot of money is wasted in campaigns (often on crooks who promise the sky and the moon). I have witnessed plenty of well-funded campaigns end up losing because they wasted their money on empty rhetoric or on plain ego shows. Oftentimes, the power of a research-based message that is credible, consistent, and that matches the political demand is underestimated. Having said that, of course money is still one of the important factors in a campaign. You can’t let your opponent have more than twice as much money than what you have. However, the key is to have a winning campaign plan, with an appealing message, and enough money to communicate and implement that plan. Money, however abundant, is not doing anything by itself.

 
Dr.
Perron Campaigns
Zurich, None
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